Dolly Lenz in, Ryan Serhant out at Ritz-Carlton mega-penthouse

Three-unit combination pad was asking $118M; now two-unit combo asks $75M

New York /
Mar.March 31, 2015 05:10 PM

From Luxury Listings NYC: A three-unit combination at the Ritz-Carlton that once held the mantle of the city’s priciest listing has dropped Ryan Serhant in favor of Dolly Lenz, and is back on the market as a two-unit combination asking $75 million.

“This is where it should have always been in our opinion,” Lenz told The Real Deal of the Battery Park City listing, which now offers just over 11,000 square feet with eight bedrooms and 10.5 bathrooms at just over $6,750 per square foot.  “It’s a great apartment and we are already getting a lot of international interest.”

Lenz confirmed that one of the three initial sellers had pulled their unit from the offering. Serhant made waves last summer when he listed the penthouse at 10 West Street with an ambitious $118 million, or $7,645 per square foot, price tag. At the time, the listing was the priciest and largest in the city – a three-unit combination, weighing in at 15,434 square feet and offering nearly 2,200 square feet of terrace space – and the “Million Dollar Listing” star repeatedly used that fact as a promotional vehicle.

Shortly after the apartment listed in June, Serhant told the New York Observer that  “I absolutely expect it to sell at the asking price.” And when asked if he was using the monster asking price to drum up publicity, he responded: “I don’t need publicity. I get enough publicity from everything else I do.”

A representative for Serhant said that the broker was not dropped in favor of Lenz, but rather “moved on” when one of the sellers “decided to detach from the collection.” He congratulated Lenz on snagging the listing.
 

Related Articles

arrow_forward_ios
From left: Highline Residential's Bilal Khan, Ryan Serhant, and Casa Blanca's Hannah Bomze
Startup resi brokerages leading NYC firms’ growth
Startup resi brokerages leading NYC firms’ growth
Brown Harris Stevens CEO Bess Freedman and Serhant's Ryan Serhant
Ryan Serhant offered to coach Brown Harris agents. It didn’t go well.
Ryan Serhant offered to coach Brown Harris agents. It didn’t go well.
Steve Wynn and 50 Central Park South (Getty, Compasss)
Steve Wynn lists Central Park South pad for $90M
Steve Wynn lists Central Park South pad for $90M
Extell's Gary Barnett with Brooklyn Point and One Manhattan Square (Getty, One Manhattan Square, GrissJr, CC BY-SA 4.0, via Wikimedia Commons)
Extell lures buyers with condo towers’ mortgage rate perk
Extell lures buyers with condo towers’ mortgage rate perk
Brandon and Mallory Bogard of the the Bogard New York Team and 219 Hudson Street (Bogard NY, Loopnet; Illustration by Kevin Rebong for The Real Deal)
Serhant takes over sales at 219 Hudson Street
Serhant takes over sales at 219 Hudson Street
From left: A photo illustration of Gary Barnett and Ryan Serhant along with the Central Park Tower (Getty, SERHANT, Percival Kestreltail, CC BY-SA 3.0 - via Wikimedia Commons)
“I’m like the yin to his yang”: Why Barnett tapped Serhant to sell his crown jewel
“I’m like the yin to his yang”: Why Barnett tapped Serhant to sell his crown jewel
Ryan Serhant
Ryan Serhant talks Compass, reality TV and more on TRD podcast
Ryan Serhant talks Compass, reality TV and more on TRD podcast
Serhant's Chloe Tucker Caine, Romi Mouillon, Brian Chan and 100 Vandam in Soho (Illustration by Kevin Cifuentes for The Real Deal with Getty Images, Cody Boone/SERHANT, Serhant)
Serhant takes over sales at 100 Vandam
Serhant takes over sales at 100 Vandam
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...