The Real Deal New York

Dolly Lenz in, Ryan Serhant out at Ritz-Carlton mega-penthouse

Three-unit combination pad was asking $118M; now two-unit combo asks $75M
By Christopher Cameron | March 31, 2015 05:10PM

From Luxury Listings NYC: A three-unit combination at the Ritz-Carlton that once held the mantle of the city’s priciest listing has dropped Ryan Serhant in favor of Dolly Lenz, and is back on the market as a two-unit combination asking $75 million.

“This is where it should have always been in our opinion,” Lenz told The Real Deal of the Battery Park City listing, which now offers just over 11,000 square feet with eight bedrooms and 10.5 bathrooms at just over $6,750 per square foot.  “It’s a great apartment and we are already getting a lot of international interest.”

Lenz confirmed that one of the three initial sellers had pulled their unit from the offering. Serhant made waves last summer when he listed the penthouse at 10 West Street with an ambitious $118 million, or $7,645 per square foot, price tag. At the time, the listing was the priciest and largest in the city – a three-unit combination, weighing in at 15,434 square feet and offering nearly 2,200 square feet of terrace space – and the “Million Dollar Listing” star repeatedly used that fact as a promotional vehicle.

Shortly after the apartment listed in June, Serhant told the New York Observer that  “I absolutely expect it to sell at the asking price.” And when asked if he was using the monster asking price to drum up publicity, he responded: “I don’t need publicity. I get enough publicity from everything else I do.”

A representative for Serhant said that the broker was not dropped in favor of Lenz, but rather “moved on” when one of the sellers “decided to detach from the collection.” He congratulated Lenz on snagging the listing.


  • Sweeney

    kick the can down the road!

    • “Kick”

      Nobody is kicking nothing, just repositioning this hot property.

      • Intheknow

        “Repositioning a hot property” that just lost $11m dollars off the top (not including the one unit that isn’t included anymore).

  • Bob the Broker

    It’s what happens when you “buy” listings

  • NYreal

    A lot of times you get frustrated and do not care anymore after so many contracts for buying this property fell through. Another point is maybe he has so many listings that its hard to concentrate on this trophy property and he can not put in the time it deserves. Nothing wrong with that, Publicity is not a problem for Ryan he is right but Lenz I think has more private buyers and can maybe get this done with out the glits and glam.

  • BH

    Look at how much property Lenz has closed on in her career, and what she has accomplished without a TV show.

  • Mike Woods

    I wonder what happened with 200 11th avenue. Notice how his name was quietly removed from that listing.