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From the archives: Shh!! The art of selling quietly
Brokers see more ‘whisper listings’ from skittish owners who don’t want to draw attention
Nikki Field of Sotheby’s at a listing for $7.5 million at 455 Central Park West. She said that even sellers who are not in financial trouble are being more private in this market.In the fall of 2008, real estate broker Michael Garr was approached by a former client who had bought a large apartment in a tony building the previous spring.
The client, who worked in finance, needed to downsize to A Less Expensive Place after the Lehman fallout. But there was a catch: Garr had to keep the plan a secret, because the client hadn’t yet told his wife he was facing financial difficulty. Read the full story from November 2009 issue after the jump.