Vornado switches up retail bosses

REIT hires Ed Hogan from Brookfield; Sherri White to leave for Witkoff

TRD New York /
Apr.April 29, 2015 10:30 AM

Vornado Realty Trust is making a big change atop its retail pyramid. The real estate investment trust hired Edward Hogan from Brookfield Office Properties to head up retail leasing, while Sherri White, its former retail leasing director, is headed to Witkoff.

Hogan will now take the lead on leasing the REIT’s 2.8 million-square-foot retail portfolio, according to a memo sent to staff by Vornado chair Steven Roth, and will become a key part of its master plan to Overhaul The Penn Plaza area.

According to Roth’s memo, obtained by Capital New York, Hogan will be “part of the leadership team working to transform our vast holdings in the Penn Plaza District.” Vornado owns roughly nine million square feet in the area, currently considered second-rate for office tenants, and plans to invest hundreds of millions to upgrade its status with retail and public space.

While at Brookfield, Hogan was responsible for leasing Brookfield Place’s 375,000 square feet of retail space.

Of White, Roth wrote, “Sherri is a whiz, expert in her field, very creative at cutting up space, well known and well-liked by the community.” In her time at Vornado, White completed 338 street retail leases spanning 2.3 million square feet, according to the memo.

White is the second top female executive to leave the company recently, after Wendy Silverstein, the co-head of acquisitions and capital markets, departed after 15 years.– Tess Hofmann


Related Article

Vornado's Steve Roth and 220 Central Park South (Credit: Getty Images, iStock)

Free and clear: Vornado pays off debt at 220 CPS

Vornado chairman and CEO Steven Roth, and 608 Fifth Avenue (Credit: Getty Images)

“Negative surprises”: Vornado execs talk retail struggles on Q2 earnings call

Steven Roth, CEO of Vornado and 640 Fifth Avenue (Credit: Getty Images and Vornado Realty Trust)

Bank of China issues $500M to Vornado in refi of 640 Fifth Avenue

Vornado president Michael Franco and 512 West 22nd Street (Credit: VNO)

WarnerMedia to anchor Vornado’s West Chelsea spec office

From left: 220 Park Avenue South, 15 Central Park West, 520 Park Avenue, 35 Hudson Yards, Sting, Juan Beckmann Vidal, Daniel Och, Bob Diamond, and Stephen Ross (Credit: Getty Images, Wikipedia, StreeEasy, and Google Maps)

Serial buyers trade “old” condos for new on Billionaires’ Row

The Daily Dirt: Real estate and interest rate cuts

Vornado's Steve Roth and 220 Central Park South (Credit: Getty Images)

Anonymous buyer shells out $39M for 220 Central Park South condo

From left: Facebook CEO Mark Zuckerberg, a rendering of Penn15, and Vornado CEO Steve Roth (Credit: Getty Images and Vornado)

Facebook isn’t moving to Vornado’s hilariously named Penn15 after all