Moinian banking on “prominent, central” Hudson Boulevard for new office tower

The development of a “fully Modern Boulevard” in Hudson Yards, equipped with efficient transit access through the 7 train extension in the neighborhood, is key to the success of the Moinian Group’s office tower at 3 Hudson Boulevard, the developer told The Real Deal.

The 66-story, 1.8 million-square-foot tower is slated for completion in 2018, although the developer has yet to secure an anchor tenant, according to the Moinian Group’s Mitchell Moinian.

Check out a new promotional video for 3 Hudson Boulevard below, provided exclusively to TRD:

The project is one of several hoping to capitalize on the development of Hudson Yards into a destination for high-end office tenants. Central to those hopes is ongoing work on the Hudson Park greenway running adjacent to the building.

With the park nearing completion, Moinian is banking on the development of Hudson Boulevard into a “prominent, central” avenue alongside the tower to facilitate the area’s transformation.

“A boulevard is a very prominent, central kind of thing,” Moinian told TRD, adding that significant investment in 3 Hudson Boulevard’s surrounding infrastructure hopes to create “a Modern Boulevard for the modern century.”

The $1.6 billion project is also boosted by the 7 train extension to Hudson Yards, which looks to further enhance the neighborhood’s accessibility and broaden its appeal to prospective office and retail tenants.

“You’re going to see an unbelievably new, modern terminal, which is going to be the most beautiful and efficient in the city,” Arthur Mirante of Avison Young, the leasing agent for 3 Hudson Boulevard, said.

“This new business environment that’s being built [at Hudson Yards] is one that’s going to attract the young intellectual capital that’s in the marketplace right now,” Mirante added.