Silverstein, Elad launch sales at One West End Avenue: PHOTOS

The 246-unit project is one of the largest new resi projects to hit the NYC market this year

TRD New York /
June 04, 2015 02:32 PM

As of Tuesday, the sales office is up and running at Silverstein Properties’ and Elad Group’s One West End Avenue in Lincoln Square, part of the massive five-building Riverside Center development.

The 42-story tower is the tallest residential building in the complex and the first to come to market. With 246 units, It is also one of the largest residential projects in New York City to launch sales so far this year.

Apartments will range from one to four-bedrooms, with prices beginning at $1.3 million and reaching over $20 million for the two penthouses. Prices for the higher-floor units are not set in stone, as the building will come to market in phases, with the building slated for completion in 2017. The prices and floor plans were first reported by The Real Deal in October.

Corcoran Sunshine Marketing Group is handling sales.

“One West End will bring an entirely new resort lifestyle experience to this exciting West Side neighborhood,” said Larry Silverstein, chairman of Silverstein Properties.

The building’s exterior was designed by Pelli Clark Pelli Architects, with interiors by hospitality designer Jeffrey Beers.

The kitchens include chef-inspired features like built-in scales, a roll-out baking station and sliding doors that can hide the cooking area from guests.


A website showing the building’s availability will be live next week, but for now, the sales office is open for business.

The building’s amenities include a 75-foot swimming pool, a 12,000-square-foot rooftop with cabanas, and a living room with a fireplace.

Attached to the high-end project is a seven-story building with a separate entrance featuring 116 affordable rentals. Last year, city officials negotiated with Silverstein to allow residents in the affordable units to have access to the building’s courtyard and roof deck, marking the first time that the city had engaged in negotiations related to the controversial “poor door” issue.  Under current city regulations, if a developer opts to attach the affordable segment to the market-rate portion of the project, it is required to provide separate entrances.

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