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New York

Apple opening new Upper East Side store Saturday

940 Madison Avenue is tech giant's sixth NYC retail location

940 Madison Avenue on the Upper East Side
940 Madison Avenue on the Upper East Side

Apple’s latest retail store will open Saturday in a historic Beaux Arts building on the Upper East Side that features a historical interior design.

The location, at 940 Madison Avenue near the corner of East 74th Street, originally housed the U.S. Mortgage & Trust bank in the 1920s. The building’s architecture and previous use lends the store a vintage look that includes tall ceilings and marble features.

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Apple added six metal chandeliers in the location to reproduce originals from old photographs of the bank, according to the New York Daily News, while a heavily reinforced bank vault was restored and will be used as a special entrance for VIP customers.

The tech giant signed up last year at the 12,580-square-foot property, which is owned by real estate executive Khedouri Ezair. The store is Apple’s sixth location in the city. [NYDN] – Rey Mashayekhi

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