The Real Deal New York

Comcast Building signs debut atop 30 Rock

Landmarks approved the change last year
July 02, 2015 09:53AM

Comcast acquired NBC Universal in 2013, and yesterday the telecommunications giant made an important step in declaring its ownership – by lighting up new signs on top of 30 Rockefeller Plaza.

The iconic building is known as a tourist destination and home to NBC Studios. The Landmarks Preservation Commission approved the change in signage last year, Curbed reported.

The General Electric sign that used to grace the top of the building has gone dark. Yesterday Comcast unveiled “granite pier naming stones” at the entryways, and the new rooftop sign, which says “Comcast” alongside the NBC peacock logo, made its first appearance last night.

Comcast picked July 1 because on that date in 1941, the building hosted the “first commercial television broadcast with WNBC (then WNBT) offering a lineup that included a Brooklyn Dodgers vs. Philadelphia Phillies baseball game and Lowell Thomas reporting the news from Studio 3H,” according to a press release. [Curbed] — Tess Hofmann