New ad claims Airbnb helps moguls get richer

Share Better Coalition is behind the 60-second spot

TRD New York /
Jul.July 06, 2015 08:30 AM

A new ad is accusing Airbnb of helping the rich get even richer.

In a spoof on a UNICEF ad campaign, the New York Post reported, a female narrator in the 60-second clip asks the viewer “what would you do if you saw a real estate mogul right in front of you, all alone, clearly suffering?”

Share Better Coalition, which includes elected officials as well as tenant- and affordable housing advocates, paid for the spot, according to the newspaper. The ad comes in response to Airbnb’s campaign that depicts hosts as regular New Yorkers who need some extra cash to pay their rent.

“This ad exposes Airbnb’s dirty secret: It enables real-estate moguls to get richer while at the same time it takes affordable housing away from everyone else,” Manhattan Assemblywoman and member of the Share Better Coalition Linda Rosenthal told the Post. The ad claims that 40 percent of Airbnb’s revenue ends up in the hands of real estate moguls.

Airbnb responded that 90 percent of its hosts in New York share their homes.

“We do not condone these large commercial enterprises,” an Airbnb spokesperson told the newspaper, “and continue to call for stronger regulation of illegal hotels.” [NYP] — Claire Moses


Related Articles

arrow_forward_ios

SoftBank taps former Sprint CEO to fix WeWork, this borough could house Trump’s presidential library: Daily Digest

Fisher Brothers' Winston Fisher and 55 East 52nd Street (Credit: Getty Images)

Airbnb investor takes more pricey office space on Park Avenue

From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

Sonder CEO Francis Davidson and 20 Broad Street

Airbnb competitor Sonder says after new funding round it’s now worth $1B

Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)

Airbnb host narrowly clears hurdle in First Amendment claim against city

Even with $155M in price cuts, this is still the most expensive home listing in LA

A West Village Airbnb listing (Credit: Airbnb)

Airbnb Luxe launched without listings in one of their biggest potential markets — why?

Luxury brokers insist they can take on Airbnb Luxe and win

arrow_forward_ios