Danish import Joe and the Juice is bringing its bifurcated beverage concept to the United States with a shop on Soho’s Spring Street.
“Our customers typically choose either to go for the coffee or choose the (juice and) sandwich,” company founder and CEO Kaspar Basse says in a YouTube video explaining the store concept that typically has separate stations for coffee, juice and smoothies.
Joe and the Juice inked a deal in May to take 2,200 square feet on the ground floor at United American Land’s 67 Spring Street, which sits by the entrance to the Spring Street 6 Train subway station. The asking rent was $500 per square foot.
RKF’s Joshua Strauss, who along with colleague Taryn Talmadge represented United American, said bringing in a new, international tenant would help add to the vibrancy of the area, which has seen a number of spaces turn over as rents have increased. Amira Yunis and Anthony Stanford of CBRE represented the tenant.
Joe and the Juice replaces a local deli, while next door a FedEx Office took the space formerly occupied by the colorful tchotchke shop Plyones.
United American, run by brothers Albert, Jason and Jody Laboz, recently inked French bakery Maison Kayser to a 3,000-square-foot space at 57 Court Street in Downtown Brooklyn.
Correction: A previous version of this post incorrectly listed the taking rent as $460 per square foot. The asking rent was $500 per square foot.