For New York renters, convenience is king

New data from Naked Apartments paints the picture

New York /
Jul.July 31, 2015 04:50 PM

Renters in New York want what they want, and they want it now.

In the city’s ruthless, blink-and-it’s-gone rental market, speed and convenience are everything, as new data on Naked Apartments’ Viewings on Demand feature reveal.

The feature allows rental seekers on the site to press a button and ping brokers with a request for a showing. The charts the company provided to The Real Deal analyzed 100,000 users requests; all the requests that have been made since Naked Apartments integrated the feature in 2013.

From the data, it’s clear the time most often specified by renters is “now.” Nearly half of renters asked for a showing the same day, with 68 percent uninterested in waiting more than a day or two.

Request activity peaks during the early part of the work day, when there’s presumably nothing better to do. Many of the showings, 27 percent, were made between 9 a.m. and noon, with the peak between 10 a.m. to 11 a.m.

As for when renters want their viewings, it’s ultimately when they find it convenient. Requested times were concentrated around lunch – with 43 percent of requests calling for appointments between noon and 3 p.m. – and just after, with an additional 26 percent between 5 p.m. to 7 p.m.


Related Articles

arrow_forward_ios
Canada’s Public Sector Pension Investment Board CEO Neil Cunningham (left) and Allianz SE CEO Oliver Bäte (PSP Investments, Allianz, iStock)
Canadian pensions, Asian wealth funds eye single-family home rentals
Canadian pensions, Asian wealth funds eye single-family home rentals
A rendering of 85 Jay Street and RXR Realty CEO Scott Rechler (Winick, Getty)
RXR makes $220M apartment bet in Brooklyn
RXR makes $220M apartment bet in Brooklyn
BHS CEO Bess Friedman, Sotheby’s CEO Philip White REBNY head James Whelan, Douglas Elliman executive chairman Howard Lorber and Corcoran CEO Pamela Liebman (Getty, iStock)
Broker fee ban an “error,” court rules
Broker fee ban an “error,” court rules
New Jersey Gov. Phil Murphy (Getty)
NJ order tapping security deposits to pay rent is back in court
NJ order tapping security deposits to pay rent is back in court
Carl Heastie, Andrew Cuomo and Andrea Stewart-Cousins. (Getty)
NY close to approving $2.4B rent relief bill — but its rollout will be the real test
NY close to approving $2.4B rent relief bill — but its rollout will be the real test
Carl Heastie, Andrea Stewart-Cousins and Andrew Cuomo. (Getty)
Lawmakers near deal on $2B in rent relief
Lawmakers near deal on $2B in rent relief
(iStock/Illustration by Kevin Rebong for The Real Deal)
Investors increasingly compete with first-time buyers for homes
Investors increasingly compete with first-time buyers for homes
The price gap between median rent in Manhattan and Brooklyn shrank to $171 in November 2020. (iStock)
Brooklyn rents have nearly caught up with Manhattan’s
Brooklyn rents have nearly caught up with Manhattan’s
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...