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New York

Who hashtagged it best?

The victories and fails of some of the residential world’s most active Instagrammers

From the August issue: If a picture is worth a thousand words, New York City residential brokers on Instagram, the photo-centric social platform, are a wordy bunch.

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This month, The Real Deal paged through hundreds of Instagram posts by residential real estate players and picked out some noteworthy feeds. We looked at both mega brokerages and active firms and agents, and chose a cross-section of strategies. [more]

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InstagramLuis OrtizMillion Dollar ListingRyan Serhant