Jack Resnick & Sons sues Fortis over “One Seaport” trademark

Developers' two buildings, mere blocks apart, share the same name

New York /
Sep.September 11, 2015 05:55 PM

Two One Seaports may be one One Seaport too many.

Jack Resnick & Sons, The Developer Behind The One Seaport Plaza office tower at 199 Water Street in the Financial District, is suing Fortis Property Group for allegedly ripping off the “One Seaport” name to promote a new 60-story condo tower at South Street Seaport.

Midtown-based Resnick claims Fortis is infringing on 199 Water Street’s trademark by marketing and branding its planned 80-unit residential building at 151 Maiden Lane as One Seaport, according to a lawsuit filed Thursday in U.S. District Court in Manhattan.

While Resnick says it made numerous demands that Fortis cease using the name, it claims the Dumbo-based developer has continued to “willfully exploit” the trademark at its own building mere blocks away.

Fortis adopted the One Seaport name “in bad faith and with the willful intent to confuse customers and profit from the goodwill associated with Resnick’s One Seaport Plaza trademark,” the lawsuit states.

Resnick is seeking an unspecified sum in damages and a restraint against Fortis from using the name. Neither Resnick nor Fortis could be reached for comment.

Resnick fully leased out the 35-story, 1.1 million-square-foot One Seaport Plaza last year after signing the tenants BGC Brokers and the Howard Hughes Corp.


Related Articles

arrow_forward_ios
Fortis' Jonathan Landau with Olympia Dumbo (Fortis Property Group, Olympia Dumbo)
Fortis’ Olympia Dumbo on track to be Brooklyn’s most expensive building
Fortis’ Olympia Dumbo on track to be Brooklyn’s most expensive building
JDS Development Group’s Michael Stern and 111 West 57th Street; Fortis Property Group’s Jonathan Landau and Olympia Dumbo (Olympia Dumbo, 111 West 57, Fortis Property Group, iStock)
Rising rates slow new development sales in Brooklyn, Queens
Rising rates slow new development sales in Brooklyn, Queens
NYC new development sales stay hot, but prices show signs of stabilizing
NYC new development sales stay hot, but prices show signs of stabilizing
NYC new development sales stay hot, but prices show signs of stabilizing
Unit 16A at 30 Front Street (StreetEasy, 30 Front Street)
Condo at 30 Front Street leads Brooklyn contracts — again
Condo at 30 Front Street leads Brooklyn contracts — again
A photo illustration of 36 Grace Court in Brooklyn (iStock, StreetEasy)
Century-old townhome with Verrazzano view leads Brooklyn luxury market
Century-old townhome with Verrazzano view leads Brooklyn luxury market
Seaport Residences (Google Maps)
Fight is on for “leaning” Seaport tower after mediation falls apart
Fight is on for “leaning” Seaport tower after mediation falls apart
(iStock)
New development activity spikes in February — even in Queens
New development activity spikes in February — even in Queens
Fortis Property Group CEO Jonathan Landau and 30 Front Street in Brooklyn (Olympia Dumbo)
Fortis’ Olympia Dumbo snags $284M refi
Fortis’ Olympia Dumbo snags $284M refi
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...