Airbnb to Brooklyn: Let’s share

Short-term rental service rolling out plan to direct guests to local businesses

TRD New York /
Sep.September 16, 2015 11:00 AM

Like many of its hipster customers, Airbnb is focused on Brooklyn.

The web-based “room-sharing” company announced a partnership with the Brooklyn Chamber of Commerce to encourage the service’s hosts to funnel their guests to local businesses. The agreement is a pilot for a program Airbnb hopes to roll out in cities across the globe.

Brooklyn neighborhoods like Williamsburg and Park Slope are some of the most popular on the service, but Airbnb hopes to focus on less well-frequented parts of the borough, like Bedford-Stuyvesant, Crown Heights and Bay Ridge.

The program will encourage Airbnb hosts to promote local business, and instruct their owners in how to cater to Airbnb guests, Crain’s reported.

“The more we can encourage Airbnb hosts to build personal relationships with the businesses in their neighborhood to learn what’s new in their neighborhood, events that are going on, block parties, gallery walks, borough-wide events—the more we can help our hosts get access to local knowledge, the better experience they can provide to their guests,” said Molly Turner, global head of civic partnerships at the company.

Airbnb, recently valued at $25.5 billion, has faced resistance to its efforts to expand in the city from neighbors, hoteliers and city government. [Crain’s]  – Ariel Stulberg

 

Related Articles

arrow_forward_ios
From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)

Airbnb host narrowly clears hurdle in First Amendment claim against city

A West Village Airbnb listing (Credit: Airbnb)

Airbnb Luxe launched without listings in one of their biggest potential markets — why?

Airbnb lost by a landslide in Jersey City. What went wrong?

Airbnb lost by a landslide in Jersey City. What went wrong?

Results are in from Jersey City Airbnb referendum

Airbnb deflated as Jersey City voters tighten rental rules

Airbnb CEO Brian Chesky and Jersey City Mayor Steve Fulop (Credit: Twitter, iStock, Airbnb)

Stakes are high as Jersey City residents vote on Airbnb

Vacasa CEO Eric Breon (Credit: Vacasa)

Vacation rental startup Vacasa valued at $1B after new funding

SoftBank taps former Sprint CEO to fix WeWork, this borough could house Trump’s presidential library: Daily Digest

SoftBank taps former Sprint CEO to fix WeWork, this borough could house Trump’s presidential library: Daily Digest

arrow_forward_ios