City to promote stabilized rent freeze with $1M campaign

Ads will appear in newspapers, on the subway, on radio and online

TRD New York /
Oct.October 09, 2015 08:11 AM

Rents on stabilized units are staying put this year, and the city wants to shout it from the rooftops, no matter what landlords think.

The de Blasio administration is planning a $1 million advertising campaign to promote the Rent Guidelines Board’s June decision to freeze rents for rent-regulated tenants throughout the city this year. The city will pay for ads on the subway, on newspapers, on the radio and online.DCF Advertising, the company that promotes the city’s anti-smoking and flu shot campaigns, among others, will handle this as well, the New York Times reported.

The rent freeze decision is unprecedented in the Rent Guidelines Board’s history. It also voted, at the same meeting, to allow increases of 2 percent on two-year leases.

The campaign was announced on the eve of Mayor Bill de Blasio’s first town hall-style meeting, in Washington Heights, where he plans to focus on “rent security and tenant protection,” according to a spokesperson for the city. [NYT]Ariel Stulberg


Related Articles

arrow_forward_ios
Blackstone CEO Steven Schwartzman and Stuyvesant Town (Credit: Getty Images)

After authorities vowed review of Stuy Town deal, Blackstone changes course on vacancies

After authorities vowed review of Stuy Town deal, Blackstone changes course on vacancies
Tete-à-tete with TRD: How landlords are dealing with New York’s new rent laws

Tete-à-tete with TRD: How landlords are dealing with New York’s new rent laws

Tete-à-tete with TRD: How landlords are dealing with New York’s new rent laws
Real Capital Analytics data showed that New York’s multifamily market had a very slow July. (Credit: iStock)

New NYC rent law “beginning to shut down investment”

New NYC rent law “beginning to shut down investment”
Mayor Bill de Blasio and Dr. Oxiris Barbot (Getty, iStock)

Day care — and its landlords — get a lifeline

Day care — and its landlords — get a lifeline
Mayor Bill de Blasio (Getty)

De Blasio to sign Airbnb, property tax legislation

De Blasio to sign Airbnb, property tax legislation
Governor Andrew Cuomo and Mayor Bill de Blasio (Getty, iStock)

New York City indoor dining postponed indefinitely

New York City indoor dining postponed indefinitely
Mayor Bill de Blasio with 1 Central Park West and 1 Court Square (Getty; APOPS@MAS)

Mayor grabs privately owned public spaces for dining outside

Mayor grabs privately owned public spaces for dining outside
Mayor Bill de Blasio (Getty)

NYC to rely on complaints to enforce sidewalk dining rules

NYC to rely on complaints to enforce sidewalk dining rules
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...