City to promote stabilized rent freeze with $1M campaign

Ads will appear in newspapers, on the subway, on radio and online

TRD New York /
Oct.October 09, 2015 08:11 AM

Rents on stabilized units are staying put this year, and the city wants to shout it from the rooftops, no matter what landlords think.

The de Blasio administration is planning a $1 million advertising campaign to promote the Rent Guidelines Board’s June decision to freeze rents for rent-regulated tenants throughout the city this year. The city will pay for ads on the subway, on newspapers, on the radio and online.DCF Advertising, the company that promotes the city’s anti-smoking and flu shot campaigns, among others, will handle this as well, the New York Times reported.

The rent freeze decision is unprecedented in the Rent Guidelines Board’s history. It also voted, at the same meeting, to allow increases of 2 percent on two-year leases.

The campaign was announced on the eve of Mayor Bill de Blasio’s first town hall-style meeting, in Washington Heights, where he plans to focus on “rent security and tenant protection,” according to a spokesperson for the city. [NYT]Ariel Stulberg

Related Articles

Blackstone CEO Steven Schwartzman and Stuyvesant Town (Credit: Getty Images)

After authorities vowed review of Stuy Town deal, Blackstone changes course on vacancies

Real Capital Analytics data showed that New York’s multifamily market had a very slow July. (Credit: iStock)

New NYC rent law “beginning to shut down investment”

Some landlords say they plan to close the door to vacant apartments and wait for the laws to change (Credit: iStock)

Creative ways NYC landlords are getting around the new rent rules

Clockwise from left: 5203-5207 Church Avenue in Brooklyn, 119-40 Metropolitan Avenue in Queens, 855 East 217th Street in the Bronx and 31-35 Steinway Street in Queens (Credit: Google Maps)

Going once, Going twice! Rent-stabilized portfolio hits auction block

Taconic Investment Partners’ Charles Bendit and A&E Real Estate Holding’s Douglas Eisenberg (Credit: Getty Images, iStock)

Multifamily heavyweights pitched rent plan before Albany hammered landlords

Cea Weaver and the Nassau County Courthouse (Credit: Wikipedia)

Tenant group attacks Democratic senators for taking real estate money

E.L. Tower in Rochester, New York (Credit: Google Maps, iStock)

Tenant organizing rights at stake in arrested activist’s case

Parkoff Organization's Adam Parkoff and Community Housing Improvement Program's Jay Martin

“It’s not the end of the world,” landlord says of new rent laws