“Whisper listings” website looking to challenge StreetEasy

HomeCanvasr's new domain, NotOnStreetEasy.com, offers alternative off-market listings

New York /
Oct.October 26, 2015 01:00 PM

With a crop of hushed “off-market” listings not found on StreetEasy, real estate search platform HomeCanvasr recently launched a new domain name fitting called NotOnStreetEasy.com.

The website has roughly 90 properties currently listed for sale that you won’t find on its behemoth rival. In a hyper-competitive housing market plagued by low inventory, the new domain offers a secret stash of properties – often called “whisper listings” that are on sale but not listed.




Behind the story:

StreetEasy

The properties on NotOnStreetEasy are off-market because sellers may not want their addresses publicized. That helps prospective buyers find an alternative to StreetEasy listings, which while hugely popular are immediately seen by hundreds of house hunters and often snatched up immediately, according to DNAinfo.

Some are also pre-market listings from brokers while others are estate sales, foreclosures or for sale by the owners. HomeCanvasr’s listings are mostly in Brooklyn, with several in Harlem. They average between $1.5 million to $2 million, with homes having gone as low as $750,000 and as high as $5 million.

StreetEasy doesn’t seem too threatened by its new rival, however. “Anyone shopping for a home in New York City knows StreetEasy is the definitive source for listings,” a StreetEasy spokesperson said. [DNAinfo]Rey Mashayekhi


Related Articles

arrow_forward_ios
135 Joralemon Street in Brooklyn Heights and 48 2nd Place in Caroll Gardens (Credit: Wikipedia)

Brooklyn luxury market saw 15 contracts signed last week

Brooklyn luxury market saw 15 contracts signed last week
130 Furman Street and 296 Sixth Avenue in Brooklyn

Brooklyn’s luxury market saw 22 contracts close above $2M last week

Brooklyn’s luxury market saw 22 contracts close above $2M last week
The state of new development, according to those who build and sell it

The state of new development, according to those who build and sell it

The state of new development, according to those who build and sell it
83 1st Place in Carroll Gardens and 952 East 9th Street in Midwood (Credit: Google Maps)

Brooklyn’s luxury market saw 16 contracts above $2M signed last week of May: Stribling

Brooklyn’s luxury market saw 16 contracts above $2M signed last week of May: Stribling
REBNY president John Banks and Zillow CEO Richard Barton (Credit: iStock)

Two years after Premier Agent fracas, NYS regulators tighten rules for online ads

Two years after Premier Agent fracas, NYS regulators tighten rules for online ads
From left: Robert Reffkin, Elizabeth F. Stribling, Elizabeth Ann Stribling-Kivlan, and Compass COO Maelle Gavet; Inset, from left: Linda Maloney and Megan Scott

Two months after Compass deal, Stribling’s seeing a string of departures

Two months after Compass deal, Stribling’s seeing a string of departures
The interiors of 16 Sidney Place and 15 Willow Street in Brooklyn

Brooklyn’s luxury market saw 20 contracts close above $2M last week: Stribling

Brooklyn’s luxury market saw 20 contracts close above $2M last week: Stribling
215 Clinton Avenue and 16 Grace Court Alley in Brooklyn (Credit: Google Maps)

Brooklyn’s luxury market saw 15 contracts close above $2M last week

Brooklyn’s luxury market saw 15 contracts close above $2M last week
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...