Sotheby’s Roger Erickson jumps to Elliman

Broker's clients include Bono, Madonna

New York /
Nov.November 13, 2015 04:03 PM

After a decade as one of Sotheby’s International Realty’s top producers, broker Roger Erickson is hopping to Douglas Elliman.

The veteran agent and former CBS Records executive’s client list includes music royalty such as Bono and Madonna. His current listings include an $11.35 million apartment at 510 Park Avenue and a $10.45 million penthouse at 52 East 72nd Street.

“Howard [Lorber] and I have been talking for 15 years about working together,” Erickson said of Elliman’s chair, a longtime friend.  “At this point, it just became a no-brainer.”

Echoing what dozens of brokers have said about their motivation for joining Elliman, Erickson cited the firm’s alliance with global real estate consultancy Knight Frank, which allows agents to market their properties through colleagues in international markets, as a big draw.

Though Sotheby’s is also a global brand, its structure as a primarily franchise business didn’t offer him the same international referral opportunities, he said. A spokesperson for Sotheby’s was not immediately available for comment on the move.

Lorber described bagging Erickson as further proof that the firm’s recent heavy investments in branding, particularly in the new development arena, is paying off.

“Every firm wins some agents and loses some,” he said. “Recently, we’ve won more than we’ve lost.”


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Tenants are singing longer leases to lock in low rent. (Getty)
Tenants locking in longer leases as apartment rents rise
Tenants locking in longer leases as apartment rents rise
Smaller retailers are snapping up Manhattan’s empty storefronts for shorter, cheaper leases (iStock)
Small retailers slip into city’s empty storefronts on the cheap
Small retailers slip into city’s empty storefronts on the cheap
Corcoran CEO Pam Liebman, Douglas Elliman Executive Chairman Howard Lorber and Compass CEO Robert Reffkin. (Unsplash, Corcoran, Compass, Douglas Elliman)
Which resi brokerages grew and shrunk during the pandemic
Which resi brokerages grew and shrunk during the pandemic
Real estate at risk: Industry vulnerable to data breaches
Real estate at risk: Industry vulnerable to data breaches
Real estate at risk: Industry vulnerable to data breaches
The Closing: Scott Durkin
The Closing: Scott Durkin
The Closing: Scott Durkin
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...