New kids on the block: Wahlburgers sign at Thor’s 725 Eighth

Midtown property will be first outpost in Manhattan for celebrity brothers' burger chain

New York /
Nov.November 19, 2015 04:25 PM

The brothers Wahlberg are bringing their Massachusetts-based burger chain to Midtown, which means one of many things: Wahl to Wahl puns.

Wahlburgers is opening at 725 Eighth Avenue, the chain’s first Manhattan location and its second in New York, following its first on Coney Island. Thor Equities, which purchased the building in 2013, announced on Thursday that it leased 8,300 square feet to the restaurant.

As the name suggests, the restaurant is a family affair. The restaurant was founded by Paul Wahlberg, who serves as executive chef, and his brothers,  Mark Wahlberg, of Marky Mark and the Funky Bunch fame (and also some movies or whatever … the latest of which is the upcoming “Daddy’s Home”); his brother Donnie, of the TV series “Blue Bloods” and more importantly, New Kids on the Block.

Wahlburgers is billed as a fast-casual restaurant, bar and store. The menu is replete with reminders of the celebrity brothers’ involvement: wahlfaves, wahlbrewski, wahl sauce and wahlcoctions. See? We’re having fun.

The restaurant is also the subject of an A&E reality show of the same name. — Kathryn Brenzel


Related Articles

arrow_forward_ios
From left: Thor Equities' Joseph Sitt, Lightstone's David Lichtenstein and Mitchell Hochberg with Skybridge Towers (Skybridge Towers, Getty)
About case: Joe Sitt drops suit against Lightstone execs
About case: Joe Sitt drops suit against Lightstone execs
From left: Highgate Holdings’ Mahmood Khimji or Mehdi Khimji,  Rockpoint Group’s Keith Gelb, and Paramount Group’s Albert Behler with 700 Eighth Avenue (Getty, Highgate Holdings, Rockpoint Group, PGRE)
Paramount sues to evict retail tenants at Row NYC Hotel
Paramount sues to evict retail tenants at Row NYC Hotel
HJ Kalikow's Peter Kalikow, CI US Holdings' Kurt MacAlpine and 101 Park Avenue (Getty, 101 Park Avenue, CI Financial)
Canadian wealth manager signs at HJ Kalikow’s 101 Park
Canadian wealth manager signs at HJ Kalikow’s 101 Park
Thor Equities’ Joe Sitt with139 Fifth Avenue
Under Armour to open Flatiron outpost at Thor’s 139 Fifth Ave
Under Armour to open Flatiron outpost at Thor’s 139 Fifth Ave
Madison Square Garden Entertainment's James Dolan and 369 West 16th Street (Google Maps, Getty)
Dolan eyes auction for Tao nightclub and restaurant chain
Dolan eyes auction for Tao nightclub and restaurant chain
From left: Thor Equities chairman Joe Sitt, Lightstone Group chairman David Lichtenstein, and 6720a Rockledge Drive in North Bethesda, Maryland (Getty, Thor Equities, Lightstone Group, LoopNet)
Thor sues Lightstone execs for $80M
Thor sues Lightstone execs for $80M
From left: ATCO’s H. Dale Hemmerdinger and Ruben Companies’ Richard Ruben with 630 Third Avenue (Atco, Ruben Companies, Getty, DC Policy Center)
ATCO buys out Ruben at 630 Third Avenue for $98M
ATCO buys out Ruben at 630 Third Avenue for $98M
SL Green's Marc Holliday and Daniel Boulud with One Madison Avenue (Getty, SL Green)
Daniel Boulud lands at SL Green’s One Madison Avenue
Daniel Boulud lands at SL Green’s One Madison Avenue
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...