Aby Rosen seeking $30M for new Seagram Building eatery

RFR head promising investors big returns for restaurant that replaces Four Seasons

TRD New York /
Dec.December 08, 2015 05:15 PM

The famed Four Seasons Restaurant may be set to leave Aby Rosen’s Seagram Building next year, but the landlord has already launched a marketing campaign to raise $30 million for a new high-end eatery in the space.

Rosen is seeking as many as 100 partners to invest at least $300,000 in the new restaurant, which will be operated by a company led by restaurateurs Mario Carbone, Jeff Zalaznick and Rich Torrisi.

The RFR Holding co-founder is promising investors a 120 percent return before he and his partners take any proceeds, according to Crain’s, as well as a 40 percent cut of future profits. Rosen and the restaurateurs would collect the remaining 60 percent.

He’s also spared no expense on the marketing materials being sent to investors, which are packaged in a marble box shaped like the famous square pool that sits inside the landmarked Four Seasons, sources said.

Rosen announced plans to open a new eatery in the space, located at 375 Park Avenue, earlier this year. The landlord and Four Seasons owners Julian Niccolini and Alex von Bidder couldn’t reach a deal to renew the lauded restaurant’s lease, which expires next summer.

Reports have Niccolini and von Bidder negotiating a deal to move the iconic restaurant atop Fosun International’s 28 Liberty Street office tower in the Financial District.

The Four Seasons has called the Seagram Building home since 1959. The city’s biggest estate players gathered at the venue in October to celebrate the release of The Real Deal’s “The Closing” book. [Crain’s]Rey Mashayekhi


Related Articles

arrow_forward_ios
100 East 53rd Street,  China Vanke chairman Yu Liang and RFR's Aby Rosen (Photos via Structure Tone and Getty)

Aby Rosen accuses Chinese partner of “power grab” after condo loan default

Aby Rosen accuses Chinese partner of “power grab” after condo loan default
From left: Michael Fuchs, Aby Rosen, Brandon Singer and Michael Cody (Getty, iStock)

Aby Rosen, Michael Fuchs back new retail brokerage

Aby Rosen, Michael Fuchs back new retail brokerage
522 Fifth Avenue and RFR Realty’s Aby Rosen (Credit: Getty Images; Google Maps)

Aby Rosen snags $224M loan for Midtown office building

Aby Rosen snags $224M loan for Midtown office building
RFR Realty's Aby Rosen and 522 Fifth Avenue (Getty; Google Maps)

Aby Rosen buys Midtown office building for $350M

Aby Rosen buys Midtown office building for $350M
 60 East 55th Street and RFR Realty's Aby Rosen (Getty Images, Google Maps)

RFR’s Core Club condo at Midtown tower heads to special servicing

RFR’s Core Club condo at Midtown tower heads to special servicing
From left: G.H. Palmer's Geoffrey Palme, RFR Holdings' Aby Rosen, Macklowe Properties' Harry Macklowe, Thor Equities' Joseph Sitt and Ellicott Development's Carl Paladino (Getty, iStock)

Harry Macklowe, Aby Rosen and Joe Sitt among 6,500+ developers, landlords who got PPP bucks

Harry Macklowe, Aby Rosen and Joe Sitt among 6,500+ developers, landlords who got PPP bucks
The Seagram Building at 375 Park Avenue with a photo illustration of RFR's Aby Rosen (Getty, Google, iStock)

Aby Rosen to build sprawling gym in Seagram Building

Aby Rosen to build sprawling gym in Seagram Building
Aby Rosen and Lever House at 390 Park Avenue (Credit: Getty Images, Google Maps)

Aby Rosen hands over Lever House to Tod Waterman and Brookfield

Aby Rosen hands over Lever House to Tod Waterman and Brookfield
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...