Aby Rosen seeking $30M for new Seagram Building eatery

RFR head promising investors big returns for restaurant that replaces Four Seasons

New York /
Dec.December 08, 2015 05:15 PM

The famed Four Seasons Restaurant may be set to leave Aby Rosen’s Seagram Building next year, but the landlord has already launched a marketing campaign to raise $30 million for a new high-end eatery in the space.

Rosen is seeking as many as 100 partners to invest at least $300,000 in the new restaurant, which will be operated by a company led by restaurateurs Mario Carbone, Jeff Zalaznick and Rich Torrisi.

The RFR Holding co-founder is promising investors a 120 percent return before he and his partners take any proceeds, according to Crain’s, as well as a 40 percent cut of future profits. Rosen and the restaurateurs would collect the remaining 60 percent.

He’s also spared no expense on the marketing materials being sent to investors, which are packaged in a marble box shaped like the famous square pool that sits inside the landmarked Four Seasons, sources said.

Rosen announced plans to open a new eatery in the space, located at 375 Park Avenue, earlier this year. The landlord and Four Seasons owners Julian Niccolini and Alex von Bidder couldn’t reach a deal to renew the lauded restaurant’s lease, which expires next summer.

Reports have Niccolini and von Bidder negotiating a deal to move the iconic restaurant atop Fosun International’s 28 Liberty Street office tower in the Financial District.

The Four Seasons has called the Seagram Building home since 1959. The city’s biggest estate players gathered at the venue in October to celebrate the release of The Real Deal’s “The Closing” book. [Crain’s]Rey Mashayekhi


Related Articles

arrow_forward_ios
Aby Rosen and the Gramercy Hotel (Getty, Google Maps)
Solil Management sues to end RFR’s Gramercy Park Hotel lease
Solil Management sues to end RFR’s Gramercy Park Hotel lease
From left: Vanke US managing director Kai-yan Lee, 100 East 53rd Street and RFR’s Aby Rosen (Photos via Foster + Partners and Getty)
Vanke files $680K suit in condo dispute with RFR
Vanke files $680K suit in condo dispute with RFR
The penthouse will take up the entire 40th floor. (Four Seasons)
Four Seasons penthouse in Nashville asks eye-popping $25M
Four Seasons penthouse in Nashville asks eye-popping $25M
The Gramercy Park Hotel at  2 Lexington Avenue and Aby Rosen of RFR Holding (Getty; Google Maps)
Aby Rosen’s Gramercy Park Hotel faces eviction
Aby Rosen’s Gramercy Park Hotel faces eviction
RFR Holding's Aby Rosen with the Seagram Building and the Chrysler Building (Photos via Getty; iStock)
Aby Rosen says firms have been too “nice-nice” with employees
Aby Rosen says firms have been too “nice-nice” with employees
Vanke US managing director Kai-yan Lee, RFR’s Aby Rosen and 100 East 53rd Street (Photos via Foster + Partners and Getty)
Vanke seeks to remove RFR from Midtown condo project
Vanke seeks to remove RFR from Midtown condo project
100 East 53rd Street,  Vanke US managing director Kai-yan Lee, and RFR's Aby Rosen (Photos via Structure Tone and Getty)
Aby Rosen accuses Chinese partner of “power grab” after condo loan default
Aby Rosen accuses Chinese partner of “power grab” after condo loan default
From left: Michael Fuchs, Aby Rosen, Brandon Singer and Michael Cody (Getty, iStock)
Aby Rosen, Michael Fuchs back new retail brokerage
Aby Rosen, Michael Fuchs back new retail brokerage
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...