I’ll have what Shaoul’s having: Magnum uses Katz’s Deli to brand nearby condo project

A new website bills 196 Orchard Street on Lower East Side as a hub of "culture and cuisine"

New York /
Jan.January 05, 2016 03:32 PM

Pass the pastrami. Developers Ben Shaoul’s Magnum Real Estate Group and Real Estate Equities are taking advantage of their new Lower East Side condo project’s proximity to Katz’s Deli, in an effort to market the apartments.

The proposed new building at 196 Orchard Street will be located next to the iconic Katz’s Deli, which memorably appeared in the 1989 film “When Harry Met Sally…” The developers rolled out a website that emphasizes the development’s famous next-door neighbor by flashing a picture of a woman casually standing in front of the delicatessen, Bowery Boogie reported. The website’s tagline is “culture and cuisine.”

Shaoul and Real Estate Equities bought the Lower East Side site and the 150-year-old air rights over the deli in April for $75 million.

The planned 11-story building will have 94 condo units, ranging from studios to three-bedroom apartments with a starting price of $1 million. [Bowery Boogie]Kathryn Brenzel


Related Articles

arrow_forward_ios
Gotham Organization CEO David Picket and a rendering of the Broome Street Development complex (Gotham; Community at Broome)
Lower East Side affordable complex lands $162M construction loan
Lower East Side affordable complex lands $162M construction loan
Ian Schraeger’s Public Hotel at 215 Chrystie Street (Getty, Google Maps, Dolly Lenz)
Penthouse at Ian Schrager’s Public Hotel asks double 2017 sale price
Penthouse at Ian Schrager’s Public Hotel asks double 2017 sale price
265 East Houston (Google Maps)
Tech entrepreneur’s dismembered body found in LES condo
Tech entrepreneur’s dismembered body found in LES condo
60 Norfolk Street and 1607 Surf Avenue (Credit: Google Maps)
The top 10 biggest real estate projects coming to NYC
The top 10 biggest real estate projects coming to NYC
Clockwise from the bottom: Judge Arthur Engoron, JDS Development’s Michael Stern, L&M’s Ron Moelis, Josh Siegel of Starrett with a rendering of Two Bridges (Credit: Twitter and Curbed NY)
Judge deals another blow to Two Bridges towers
Judge deals another blow to Two Bridges towers
One Manhattan Square’s adult treehouse (Credit: Extell)
Check out Gary Barnett’s “Adult treehouse” at One Manhattan Square
Check out Gary Barnett’s “Adult treehouse” at One Manhattan Square
Essex Crossing
Inside the brand new Essex Crossing complex
Inside the brand new Essex Crossing complex
261 Broome Street (Credit: iStock and Google Maps)
Tenant’s lawsuit: “Roaches swarmed my bagel!”
Tenant’s lawsuit: “Roaches swarmed my bagel!”
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...