First step to selling an apartment: Get a staging company to change everything

The practice now typically costs north of $10,000

New York /
Jan.January 22, 2016 12:17 PM

Home staging companies have stepped up their game.

Though not a new practice, apartment staging is now more of a full-home transformation than a game of minor alterations, used to project a certain lifestyle to potential buyers. Unsurprisingly, the cost has also reached new heights, the New York Times reported. The cheapest staging job used to run for $4,000 to $5,000. Now the least expensive typically falls in the $10,000 range. A two- or three-bedroom apartment can cost $20,000 to $30,000 to stage.

Still, the cost seems to be worth it for some homeowners: The owner of a co-op at 170 East 78th Street paid $20,000 for a staging company to overhaul the space. The co-op sold for $2.695 million after one and a half months on the market.

“People want it to look like a shelter magazine, or like something they’ve seen on TV,” Jane Saidenberg, the design director of Studio D, told the newspaper. “It’s more elevated than it has been in the past.” [NYT]Kathryn Brenzel


Related Articles

arrow_forward_ios
Council member Pierina Sanchez and Public Advocate Jumaane Williams (Photo Illustration by Steven Dilakian for The Real Deal with Getty, New York City Council)
Bill targets co-op discrimination against buyers
Bill targets co-op discrimination against buyers
(Photo Illustration by The Real Deal with Getty)
New listings in Manhattan, Brooklyn rise for first time in 4 months
New listings in Manhattan, Brooklyn rise for first time in 4 months
Redeemer’s Timothy Keller and 150 East 91st Street (Getty, Google Maps, Redeemer)
Redeemer Presbyterian’s UES development plans vex co-op residents
Redeemer Presbyterian’s UES development plans vex co-op residents
Louis C.K. with  35 Charlton Street and 101 West 12th Street  (Google Maps, Getty)
Louis C.K. sells one home, poised to sell another
Louis C.K. sells one home, poised to sell another
(Photo Illustration by The Real Deal with Getty)
Property managers consider outlawing e-bikes after Midtown fire
Property managers consider outlawing e-bikes after Midtown fire
(Photo Illustration by Steven Dilakian for The Real Deal with Getty Images)
What happened to NYC’s condo glut? Here’s a look inside the numbers
What happened to NYC’s condo glut? Here’s a look inside the numbers
(Getty; Illustration by The Real Deal)
TRD Pro: Condo vs. co-op sale price gap widens
TRD Pro: Condo vs. co-op sale price gap widens
Charles Bendit with West 81st Street (NY Nesting, Getty)
Taconic Partners’ Charles Bendit buys $11M UWS co-op
Taconic Partners’ Charles Bendit buys $11M UWS co-op
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...