Co-living startup Common plans 51-bedroom complex in Williamsburg

Patoma Partners will build the residences, the communal living firm’s first ground-up development

TRD New York /
Feb.February 17, 2016 09:05 AM

Critics said no one would pay a hefty premium to live like a hippie in an urban commune. It seems they were wrong. Having declared its Crown Heights experiment a success, co-living startup Common is now moving towards a new business model based on ground-up development, with plans to build a new 12-suite, 51-bedroom residential complex in South Williamsburg.

Paul Henry’s Patoma Partners – which bought the 248-254 South 3rd Street site in 2012 for $2.4 million – is developing the 20,000-square-foot facility.

It will consist of four five-story buildings with three fully-furnished apartment suites each, plus shared rooftop and outdoor areas, a lounge, a “wellness studio” and a film screening room.

The developer filed permit applications for the buildings at the site back in 2013. Those plans are current, a spokesperson for Common confirmed.

Much like its first project at 1162 Pacific Avenue, prices will range from about $1,800 to $2,650 a month for residents who sign a six- or 12-month lease, and a Midtown-ian $2,250 to $3,190 a month for month-to-month tenants. Those prices include furniture, utilities and amenities like wifi, laundry and cleaning services.

Tenants who pay the higher rates receive larger bedrooms, often with private bathrooms.

Contrary to its initial flexibility-oriented pitch, the co-living firm has seen strong demand for traditional year-long leases. In December, two months after its first building opened, Common rolled out a 10 percent discount for tenants who signed commitments.

Now, over 70 percent of its Crown Heights tenants are signed on for six months or a year, said CEO Brad Hargreaves.

“Generally, they were not people had a need for flexibility,” he said. “They loved community. They wanted to log into [group messaging app] Slack and see whether anyone was cooking pancakes upstairs.”

The new facility is the company’s first ground-up development, a model the company hopes to build on.

“Going forward, most of our projects are going to be cooperations with developers, for either ground-up developments or gut renovations,” Hargreaves said.

Along with the ability to customize its space, the arrangement offers somewhat wider profit margins. “It’s a little bit better from a financial perspective,” Hargreaves said.

He declined to specify the figures. Paul Henry referred all requests for comment to Common.

Once the residence is built, the company – which raised $7.35 million in Series A funding in July – will act as its master tenant, as it does in its two Crown Heights buildings, though on that front, Hargreaves is planning changes.

“This is one of the last master leases we plan to do,” said the CEO, again citing profitability. “Most of the deals going forward are going to be management agreements.”

Commons’ offerings have proved attractive to tenants, according to Hargreaves. Occupancy at the company’s first two buildings has been “close to 100 percent,” he reported.

“There was more churn than we expected after the first month,” Hargreaves said, “but almost none after that.”

The CEO expects robust demand for its new Williamsburg offering, citing the location’s local amenities – bars, clubs, restaurants – and its faster commute to Manhattan relative to the company’s Crown Heights offerings.


Related Articles

arrow_forward_ios
Lantern Real Estate co-founder Tal Bar-Or and a rendering of the project

Williamsburg building gets $41M bridge loan after Brooklyn Boulders bails

Williamsburg building gets $41M bridge loan after Brooklyn Boulders bails
Alicia Glen and Common CEO Brad Hargreaves (Glen via MSquared; Hargreaves via Common)

Common names Alicia Glen to board

Common names Alicia Glen to board
Brad Hargreaves (Photo by Francesco Sapienza; iStock)

Common raises $50M, eyes housing for remote workers

Common raises $50M, eyes housing for remote workers
25 Kent Avenue and Amazon CEO Jeff Bezos (25 Kent; Getty)

Amazon Music is coming to Brooklyn’s office market

Amazon Music is coming to Brooklyn’s office market
From left: 21 Montrose Avenue in Williamsburg, 1480 Amsterdam Avenue and 520 West 136 Street in West Harlem and 208-212 West 141st Street in North Harlem (Google Maps)

Week’s mid-market sales run gamut from $80 to $500 psf

Week’s mid-market sales run gamut from $80 to $500 psf
126 Hancock Street and 85 North 3rd Street (Google Maps, Corcoran)

Bed-Stuy townhouse tops Brooklyn luxury contracts

Bed-Stuy townhouse tops Brooklyn luxury contracts
111 Kent Avenue and Stanley Iezman (Credit: Google Maps)

American Realty Advisors eats $10.7M on Williamsburg sale

American Realty Advisors eats $10.7M on Williamsburg sale
Quarters CEO Rui Barros and 251 DeKalb Avenue in Brooklyn (Credit: Linkedin and Google Maps)

“Schoolyard-style” dispute between landlord and co-living firm

“Schoolyard-style” dispute between landlord and co-living firm
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...