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New York

Maserati motoring onto Auto Row with 35K sf showroom

BNF Automotive Group moving franchise from Soho to 11th Avenue

A rendering of the new Maserati of Manhattan (credit: CAI Architecture) (inset: Gary Flom)
A rendering of the new Maserati of Manhattan (credit: CAI Architecture) (inset: Gary Flom)

Maserati of Manhattan is moving to Midtown, presumably luxuriously, and at high speed.

BNF Automotive Group is relocating its Maserati of Manhattan franchise to 639 11th Avenue, on the corner of West 47th Street and 11th Avenue, where the company is constructing a five-story, 35,000-square-foot building, the Wall Street Journal reported.

The new site is located just a few blocks from several of BNF’s other dealerships – Jaguar Land Rover Manhattan, Nissan of Manhattan and Infiniti of Manhattan – which are located at 787 11th Avenue, where BNF leased 265,000 square feet in December.

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“This is where our clients know to come for brands,” Gary Flom, BNF’s CEO, told the Journal. “We have a huge footprint in this area.”

The new building will have an all-glass showroom, a glass elevator, and a rooftop display space. The company holds a 49-year ground lease for the site.

The dealership will move from its present location at 1 York Street in Soho in February 2017.

Not all top automotive companies are heading to Auto Row. Elon Musk’s Tesla Motors is opening a 40,000-square-foot showroom in Red Hook. [WSJ, 1st item] – Ariel Stulberg