Citi Habitats buys Miron Properties

Deal is further evidence of company’s new focus on the Brooklyn market

New York /
May.May 03, 2016 01:45 PM

Citi Habitats has acquired Miron Properties, a 100-agent firm founded by Jeff Schleider in 2009. The deal, which comes just six months after Citi Habitats bought David Maundrell’s Aptsandlofts.com, is another sign that the firm sees Brooklyn as the next frontier.

Citi Habitats, which is a division of the Corcoran Group will take over two of the company’s four offices, at 982 Manhattan Avenue in Greenpoint and 1055 Bedford Avenue in Bedford-Stuyvesant. Schleider will now serve as the brokerage’s senior vice president of business development and is charged with expanding the combined firm’s Brooklyn operations. Miron’s two Manhattan storefronts, at 84 and 90 East 10th Street near Union Square, will close. All agents from the Manhattan offices will be relocated to Citi Habitats offices.

Financial terms of the deal were not disclosed.

“We’re now far stronger than we were only 24 hours ago,” Gary Malin, president of Citi Habitats, told The Real Deal. “We’ve become a dynamic organization in my eyes by looking for key companies that we could work with.”

These recent acquisitions represent a turning of the tide for Citi, which was downsizing as recently as 2013, in the wake of its parent company Realogy’s much-hyped IPO. At its peak size, it had a total 17 offices — it now done to nine and has made Brooklyn a big priority, with four locations there.

Its acquisition of Aptsandlofts.com last October was also designed to give the rental giant a long-sought foothold across the river, where Aptsandlofts.com had developed a deep roster of clients. Maundrell took the role of executive vice president at Citi Habitats, leading the company’s new development marketing efforts in Brooklyn and Queens.

“I’ve spent the last 3.5 or four years reimagining what Citi Habitats is and how it operates,” Malin said. “We really put ourselves in a different position to grow and the area where we have significant opportunity to grow is Brooklyn. We were doing a tremendous amount of business in Brooklyn but didn’t have a physical presence.”

The deal, which had been in the works since December, was instigated by Schleider, who contacted Realogy about a potential sale last year.

“As the industry consolidated, in order to provide resources we wanted to provide, it made sense to join larger firm,” he said.

With this most recent acquisition, Citi now has approximately 900 agents.

Realogy has been on a bit of an acquisition binge in New York over the past few months. Another of its properties, Sotheby’s International Realty, recently acquired luxury brokerage Fenwick Keats for an undisclosed sum. The deal boosted Sotheby’s New York City ranks by 77 agents and represent an infusion of ultra-luxury listings for the firm.


Related Articles

arrow_forward_ios
Redfin CEO Glenn Kelman, Compass CEO Robert Reffkin and eXp CEO Jason Gesing. (Getty, Redfin, eXp)
Compass, eXp rise in Real Trends’ annual brokerage rankings
Compass, eXp rise in Real Trends’ annual brokerage rankings
Realogy CEO Ryan Schneider
Realogy’s revenue hits $6.2B after housing rebound
Realogy’s revenue hits $6.2B after housing rebound
Compass CEO Robert Reffkin and Realogy CEO Ryan Schneider (Reffkin via Getty Images;/Illustration by Kevin Rebong for The Real Deal)
Compass accuses Realogy of lying, cheating and stealing
Compass accuses Realogy of lying, cheating and stealing
Realogy CEO Ryan Schneider (iStock)
Realogy’s iBuying program expands after pausing in spring
Realogy’s iBuying program expands after pausing in spring
The Corcoran Group founder Barbara Corcoran (Getty)
Extortion, 9/11 and a toy gun: The story behind Barbara Corcoran’s brokerage sale
Extortion, 9/11 and a toy gun: The story behind Barbara Corcoran’s brokerage sale
Realogy CEO Ryan Schneider 
Realogy profit surges to $98M as sales rebound
Realogy profit surges to $98M as sales rebound
Thomas Oberdorf, CEO of Sirva, and Ryan Schneider, CEO & President of Realogy (Credit: Jhila Farzaneh)
Realogy settled part of its $400M Cartus lawsuit. Now what?
Realogy settled part of its $400M Cartus lawsuit. Now what?
Realogy CEO Ryan Schneider (iStock)
Realogy’s Q2 profits plunge after “unprecedented” drop in sales
Realogy’s Q2 profits plunge after “unprecedented” drop in sales
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...