Ryan Serhant lands solo Bravo show … and no, it’s not about real estate

Co-star of “Million Dollar Listing NY” will turn sales reps into selling “machines” on new series

TRD New York /
May.May 26, 2016 01:25 PM

Top agent and “Million Dollar Listing New York” co-star Ryan Serhant has scored his own show on Bravo. And it won’t track him closing deals at condos, co-ops and townhouses across the city.

Instead, “Employee of the Month” will pair Serhant up with under-performing sales reps across a range of industries – think cars to seafood to funeral homes – where he’ll give them a “head-to-toe business overhaul” and turn them into “sales machines,” according to Variety, which first reported the news.

“I don’t think people need to see me selling any more real estate,” Serhant told The Real Deal.

Serhant, who is a co-executive producer of “Employee of the Month,” said he’s been pitching ideas to Bravo since MDLNY started. This concept came together organically, he said: “I get emails every day from people who don’t work in real estate, but watch the show and are in some sort of sales position and need ideas.”

Serhant said he has no plans to leave “MDLNY.” The key to juggling both – and his real estate business – will be “time management.” “Employee of the Month” will shoot while MDLNY is on hiatus, he said.

Serhant’s team was No. 12 on TRD’s 2015 ranking of Manhattan’s top residential agents/teams, with $246.7 million in listings as of March 31, 2015. The team clocked in at No. 1 in New York City on the Real Trends/Wall Street Journal ranking last year, with $375 million in closed sales. That ranking is based on self-reported closed sales.

Last year, Serhant – an actor who dabbled in hand modeling before he became a real estate agent — appeared in “While We’re Young” starring Ben Stiller.

“Employee of the month” will air during MDLNY’s off-season, and Serhant said he expects it to bring him a similar sales boost.

“Now, when MDLNY is off the air, I’ll continue to be in peoples’ mind frames, with an entirely new audience,” he said.

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