The Real Deal New York

VIDEO: Feast your eyes on the Sony Building’s once-planned condos

See the glorious Robert A.M. Stern-designed interiors that could have been...
By Alistair Gardiner | June 30, 2016 04:27PM

Before 550 Madison Avenue was sold to Olayan America, a division of Saudi conglomerate Olayan Group, the Chetrit Group and David Bistricer’s Clipper Equity had serious plans for the building. The developers planned to convert the Sony Building’s upper floors into luxury condominium apartments, designed by Robert A.M Stern. The building’s crowning glory would have been a triplex penthouse that was slated to go on the market for a record-smashing $150 million.

The Real Deal recently obtained some early marketing materials that were quietly circulated amongst the developers’ friends and family back in January. These brochures show elegant apartments with 11-to-16-foot ceilings, with oversized crown moldings and herringbone floors.

To see what the condos would have looked like, watch the video above.

For more videos, visit The Real Deal’s YouTube page.