The Real Deal New York

Adams & Co. just signed a tenant at 1115 Broadway — and you won’t believe who it is

Landlord inks 48K sf lease with clickbait platform at “Halloween Tower”
July 27, 2016 04:25PM

James Buslik 1115 Broadway

From left: James Buslik and 1115 Broadway in Nomad

Adams & Co. signed another tech tenant at 1115 Broadway, the NoMad office building known as the “Halloween Tower” for its history of being a haunt for costume-making companies.

Taboola, a clickbait platform that drives traffic to websites, leased 48,010 square on the seventh and eighth floors of the building, the New York Post reported.

Jared Freede and Ben Friedland of CBRE TRData LogoTINY represented the tenant, while James Buslik and Jeff Buslik represented Adams & Co. in-house.

Asking rent was $62 per square foot, according to CoStar.

The 12-story building near Madison Square Park had been home to 15 costume-makers in 2005, but other the years companies like BuzzFeed, Tumblr and Mashable replaced them. [NYP]Rich Bockmann