CoStar dominates the industry, but at what cost?

Company's expansion is making the industry leery of its power

TRD New York /
Aug.August 05, 2016 08:30 AM

From the August issue: What do George Washington, rapper Lil Wayne and actor Jeff Goldblum have in common? They all appeared earlier this year in a Super Bowl television commercial sponsored by the CoStar Group.

The Washington, D.C.-based real estate data provider in February ran the ad for its residential listings site, Apartments.com, reportedly paying as much as $5 million to produce it and $20 million for the airtime. In the one-minute spot, Goldblum, seated at a grand piano and singing “Movin’ on up,” is hoisted up the side of a skyscraper, to A Palatial Rooftop Terrace, where he joins Lil Wayne and an actor playing the nation’s first president for a cookout. The commercial — which also featured a gospel choir of movers — was an absurd bit of promotional fluff, but it showed just how serious the company’s ambitions are. [more]


Related Articles

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

What will proptech look like in 2019 and beyond?

From left: RealPlus' Eric Gordon, Corcoran's Pam Liebman, Halstead's Diane Ramirez, Douglas Elliman's Howard Lorber and Brown Harris Stevens' Bess Freedman (Credit: Eric Gordon by Emily Assiran, Getty Images, Halstead, BHS, iStock)

Terra sells part of RealPlus stake to Corcoran and Elliman

“I can talk about erections all day”: NAR tech consultant’s bizarre fireside chat

Fears about privacy and Big Brother-like tactics in real estate are taking hold

John Burger: how tech makes real estate “more professional”

Elegran founder and CEO Michael Rossi, and a segment of the domain registry history for timewarnercentercondos.com

Elegran revealed as creator of fake building websites

arrow_forward_ios