Olayan America is teaming with Parsons School of Design and Swarovski to glitz up the former Sony Building at 550 Madison Avenue.
To be unveiled Tuesday, the installation will take up six street-level windows in the iconic Philip Johnson building. Fashion students from Parsons worked with Swarovski, the luxury crystal brand, to decorate the windows along Madison Avenue, which had been empty since March.
“It is quite a thrill for our students, and we cannot thank the new owners of 550 Madison Avenue enough for giving them this extraordinary opportunity,” Burak Cakmak, Dean of Fashion at Parsons, said in a statement.
As The Real Deal previously reported, Saudi conglomerate Olayan Group closed on its $1.4 billion acquisition of 550 Madison Avenue in May. Chetrit Group and Clipper Equity paid Sony $1.1 billion for the building in 2013. They sold the tower after scrapping plans for a condo conversion.
The holiday themed window instillation runs from November 1 through January 4.