Crystal installation to fill windows at 550 Madison

Olayan America tapped Parsons students to add a sparkle to the iconic tower

TRD New York /
Oct.October 30, 2016 05:00 PM

Olayan America is teaming with Parsons School of Design and Swarovski to glitz up the former Sony Building at 550 Madison Avenue.

To be unveiled Tuesday, the installation will take up six street-level windows in the iconic Philip Johnson building. Fashion students from Parsons worked with Swarovski, the luxury crystal brand, to Decorate The Windows Along Madison Avenue, which had been empty since March.

“It is quite a thrill for our students, and we cannot thank the new owners of 550 Madison Avenue enough for giving them this extraordinary opportunity,” Burak Cakmak, Dean of Fashion at Parsons, said in a statement.

As The Real Deal previously reported, Saudi conglomerate Olayan Group closed on its $1.4 billion acquisition of 550 Madison Avenue in May. Chetrit Group and Clipper Equity paid Sony $1.1 billion for the building in 2013. They sold the tower after scrapping plans for a condo conversion.

The holiday themed window instillation runs from November 1 through January 4.

Related Article


Revamped design for 550 Madison receives Landmarks’ approval

Behind 550 Madison’s messy makeover

Behind 550 Madison’s messy makeover

Renderings in review: The most buzzworthy designs of 2018

After last year’s blowback, Snøhetta takes another stab at 550 Madison

550 Madison is now a landmark

RXR joins Olayan on 550 Madison Avenue’s $300M redevelopment

Should 550 Madison’s interior be landmarked? The owners say no.