HelloFresh gobbles up 22K sf in Midtown South

Asking rent was reportedly in the high $60s per square foot

TRD New York /
Dec.December 02, 2016 09:12 AM
40 West 25th Street in Midtown South

40 West 25th Street in Midtown South

HelloFresh — a growing player on the make-it-yourself meal kit scene — has leased 22,000 square feet at 40 West 25th Street in Midtown South.

The Berlin-based company inked a 10-year deal to occupy two full floors at the 135,000-square-foot building, Commercial Observer reported. The asking rent was in the high $60s per square foot, and the space will include a custom kitchen.

Savills Studley’s Joseph Genovesi and John Harte represented the five-year-old company, which ships ingredients and recipes to customers. Paul Kotcher and Jordan Plesser of Brickman represented the landlord, Unizo Holdings Company.

The building’s other tenants include Reed Krakoff, Coach’s former designer, who occupies 26,470 square feet, and Wasserman Media Group, which has about 22,500 square feet but is planning to relocate to Dumbo.

HelloFresh’s rival Blue Apron — the $2 billion startup that had been searching for 100,000 square feet in the city — inked a short-term sublease for 43,000 square feet at 40 West 23rd Street in August, as The Real Deal reported. Last year, Plated took 84,000 square feet of industrial space in Hunts Point in the Bronx. [CO]E.B. Solomont

Related Article


Asking rents for Midtown South office space skyrocket during Q3

Tessler Development scores $95M to refi
172 Madison Avenue

Dalan Management recaps Midtown South office buildings in $54M deal

Credit research firm inks 28K sf lease in Midtown South

AJ Property Management asking $125M for Chelsea office building

Normandy to convert upper retail floors at ABC Carpet building to office

Midtown South lost its grip on tech leasing in 2017: Colliers

Could Essex Crossing kick off an office boom on the LES?