HelloFresh — a growing player on the make-it-yourself meal kit scene — has leased 22,000 square feet at 40 West 25th Street in Midtown South.
The Berlin-based company inked a 10-year deal to occupy two full floors at the 135,000-square-foot building, Commercial Observer reported. The asking rent was in the high $60s per square foot, and the space will include a custom kitchen.
Savills Studley’s Joseph Genovesi and John Harte represented the five-year-old company, which ships ingredients and recipes to customers. Paul Kotcher and Jordan Plesser of Brickman represented the landlord, Unizo Holdings Company.
The building’s other tenants include Reed Krakoff, Coach’s former designer, who occupies 26,470 square feet, and Wasserman Media Group, which has about 22,500 square feet but is planning to relocate to Dumbo.
HelloFresh’s rival Blue Apron — the $2 billion startup that had been searching for 100,000 square feet in the city — inked a short-term sublease for 43,000 square feet at 40 West 23rd Street in August, as The Real Deal reported. Last year, Plated took 84,000 square feet of industrial space in Hunts Point in the Bronx. [CO] — E.B. Solomont