Tiffany & Co. embraces security hell, brands NYPD barricades

Stores surrounding Trump Tower are coming to terms with their new reality

Tiffany & Co.
Tiffany & Co.

Trump Tower’s newest amenity, aka the security service, is also a well known nightmare for the posh shops in or surrounding the tower. But one by one, Fifth Avenue‘s top shops are accepting their fate. And Tiffany & Co.’s flagship next door to Trump Tower has devised a unique solution.

Tiffany recently unveiled blue cloth monogrammed covers for NYPD barricades outside Trump Tower. Moreover, the barricades create a pathway allowing customers to directly access the store and its holiday windows, according to New York magazine. Bellhops wearing Tiffany-blue scarfs are also being stationed along the pathway.

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The famed jewelry store commissioned the barricade covers for its holiday window unveiling in November, but the event was canceled due to security concerns. But they seem to have now struck a deal with the NYPD.

“Tiffany is in frequent communication with the New York Police Department and U.S. Secret Service regarding safety and security along the perimeter of our Fifth Avenue flagship,” a Tiffany representative told WWD. [NY Mag]Christopher Cameron