Elliman magazine shifts editorial direction, terminates EIC

Richard Pérez-Feria was brought into firm by former CMO Nicole Oge

New York /
Feb.February 08, 2017 02:00 PM

In May, Douglas Elliman axed Elevate magazine, one of its two big bets on the publishing space and decided to focus on and rejig its other glossy, “Elliman.” Now, that magazine is being overhauled, starting with a big change at the top.

The brokerage terminated Richard Pérez-Feria, the editor-in-chief of its publishing arm, Elliman Media, sources told The Real Deal.

“Douglas Elliman is committed to continuing publication of its widely-read magazine, Elliman, as we move in a new editorial direction,” the spokesperson said. “We wish former editor Richard Perez-Feria great success.”

The magazine‘s content will now tie back to projects and properties being marketed by the firm, sources said.

Elliman Media had been central to an aggressive marketing strategy employed by the brokerage under its former global chief marketing officer, Nicole Oge. Many of Oge’s efforts have been disbanded since her departure from the company last year.

Pérez-Feria told TRD that he was proud of the work he’d done for both Elliman and Elevate.

“No one is disputing the quality of what we produced,” he said. “We created a whole new category of magazine, which was unprecedented, especially in real estate. The fact that they allowed us for 2.5 years to go into this new territory was very exciting.”

He declined to comment on his post-Elliman plans.

At its height, Elliman magazine clocked in at a massive 338 pages, a sign of the massive resources that went into the publishing effort. Competitors such as Compass and Town Residential have also put out magazines, albeit more modest ones.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Compass CEO Robert Reffkin (iStock, Getty/Illustration by Kevin Rebong for The Real Deal)
How much Compass paid to scale up
How much Compass paid to scale up
Houston House at 298 East 2nd Street and Matt Lee (Houston House, LinkedIn)
Developer Matt Lee to auction off East Village condo
Developer Matt Lee to auction off East Village condo
Michael Stern and Walker Tower unit 15B (JDS, Google Maps)
Michael Stern’s Walker Tower pad sells for 24% under ask
Michael Stern’s Walker Tower pad sells for 24% under ask
Homebuilding is largely responsible for the increase in construction spending. (Getty / Photo Illustration for The Real Deal)
Construction spending hits new record in January
Construction spending hits new record in January
A Columbus Circle apartment once owned by Tom Brady and Gisele Bundchen  went into contract last week, helping the Manhattan luxury home market finish February on a high note. 551 West 21st Street on the right. (Photos via Compass, Getty, Foster and Partners)
Manhattan luxury market has best month in six years
Manhattan luxury market has best month in six years
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...