Related bigwig Daria Salusbury to start her own firm

Longtime SVP will consult on new development marketing for developer clients

New York /
Mar.March 01, 2017 05:00 PM

Daria Salusbury, a longtime senior vice president at the Related Companies, has started her own firm, she told The Real Deal.

Salusbury led the charge on Related’s residential leasing operations and managed the launch of buildings such as Abington House in West Chelsea, 456 Washington Street in Tribeca and MiMA in Midtown West. She’d been at Related for 25 years and oversaw a portfolio of over 6,000 units. Salusbury left the company in December.

Her new firm, Salusbury & Co., will work on development marketing and branding for developers and consult on anything from site acquisition to marketing, unit mix and sales strategy, she said.

“It’s not exactly going to be a Chinese menu, but I want to be very flexible,” she said. She declined to comment on any specific clients, since no contracts have yet been finalized but said she’s working with a staff of seven.

Salusbury spent most of her career at Related TRData LogoTINY. Her first project for the company was the the Monterey, a 521-unit Property On East 96th Street completed in 1992.

“When I first started working at Related, I would tell people where I worked and they would say, “Related to what?'” she laughed. “In later years, they said ‘wow, you must be a genius.'”

Salusbury said her decision to leave the company came out of her desire to start something fresh after 25 years.

“I said to myself, ‘Let me take a little risk and see if I can help others to be successful,” she said. “I have worked for a developer and understand the developer mentality and having to value-engineer something. I’ve been on the inside looking out so I think I have something to offer.”

A spokesperson for Related did not immediately respond to a request for comment on who would replace Salusbury.


Related Articles

arrow_forward_ios
Related's Jamar Adams and Steve Ross with 14-06 Gateway Boulevard (Credit: Getty Images and Google Maps)
Related is the latest developer to target the Rockaways
Related is the latest developer to target the Rockaways
A photo illustration of the proposed Lower Platte River Corridor (Getty, Plan Preserve Play NE)
Nebraska lawmakers mull digging $1B recreation lake
Nebraska lawmakers mull digging $1B recreation lake
Suzy Welch and 834 Fifth Avenue #7B (Streeteasy, Getty)
Suzy Welch sells Fifth Avenue co-op at a discount
Suzy Welch sells Fifth Avenue co-op at a discount
1 Pierrepont Street and 285 Union Street (Google Maps)
Brooklyn Heights condo tops borough’s luxury market
Brooklyn Heights condo tops borough’s luxury market
(Illustration by The Real Deal; Getty)
When real estate agents fire clients
When real estate agents fire clients
Crime, landlord, residential real estate, Oregon
No charges in killing of landlord dressed as Michael Myers
No charges in killing of landlord dressed as Michael Myers
From left: Ilitch Holdings' Chriistopher Ilitch and Related Companies' Stephen Ross with 2250 Woodward Avenue
Ilitch, Ross propose $1.5B Detroit development
Ilitch, Ross propose $1.5B Detroit development
Related Companies' Stephen Ross with One Flagler, 360 Rosemary, and 515 Fern (Getty, Related Companies)
Mapping out Steve Ross’ South Florida empire
Mapping out Steve Ross’ South Florida empire
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...