Can’t afford an office with sweeping views of Midtown? No problem — just rent a virtual address.
Work Better, Servcorp, Regus and other companies rent out “virtual offices,” addresses to ritzy New York City locations that companies can put on their websites and letterheads, the Wall Street Journal reported. For instance, a law firm, Camacho & Bridges, has a 1440 Broadway address, even though the firm’s partners work out of Middletown, New York, and New Orleans.
Partner David Camacho said that when clients learn of the firm’s true location, he just explains that it allows him to keep his rates down.
“There may be clients that wonder,” he said. “But I don’t think I’ve ever gotten a negative reaction.”
Servcorp leases the entire 85th floor of One World Trade Center to rent out as temporary office space. That virtual office costs $249 a month. The Chrysler Building runs for $169 a month, while the MetLife building costs $99. [WSJ] — Kathryn Brenzel