VaynerMedia takes 43K sf at Related’s
LIC building

Digital agency already leases 90K sf at 10 Hudson Yards

TRD New York /
Mar.March 21, 2017 01:20 PM

From left: 2110 51st Avenue, Related’s Stephen Ross and VaynerMedia’s Gary Vaynerchuk (Credit: Facebook)

Related Companies signed its first tenant at its Long Island City development the Point, with VaynerMedia taking 43,000 square feet at the Blanchard Building.

The digital agency — which is partly owned by Related — will use the space at 2110 51st Avenue for a studio production house, the New York Post reported. Vayner is already based at Related’s 10 Hudson Yards, signing a lease for roughly 90,000 square feet there in 2014.

Last year, Related joined with GreenOak to buy the building at 2110 51st Avenue from longtime owner Mortimer Klaus, the founder of the men’s clothing brand Burma Bibas, for $62.5 million. The partnership also bought the 108,000-square-foot Paragon Oils & Burners building, about a block away at 21-00 49th Avenue, from Morgan Manhattan Moving and Storage, which had owned it since 1998.

Asking rents at the Blanchard are in the low $40s per square foot and the low $50s for the Paragon. The Blanchard spans 220,000 square feet with 35,000 square-foot floors, according to the newspaper. [NYP]Miriam Hall  

Related Articles


Related is the latest developer to target the Rockaways

An example of roll-off waste management (Credit: YouTube, iStock)

Big building owners prevent city from dumping container-pickup in trash-collection reform

“I can talk about erections all day”: NAR tech consultant’s bizarre fireside chat

Council member Vanessa Gibson (Credit: New York City Council)

Commercial landlords face new fines as City Council passes anti-harassment bill

As House begins impeachment inquiry, here’s what we know about Trump’s Ukraine-real estate ties

15 Hudson Yards (Credit: Related-Oxford, iStock)

First he sold a plot of land to Hudson Yards’ developers. Now he owns 7 luxury condos there

Embattled Prodigy Network CEO Rodrigo Niño to step down

An aerial view One World Trade Center in Lower Manhattan (Credit: iStock)

On anniversary of 9/11, the World Trade Center office market is now helping propel Downtown