The Real Deal New York

Manhattan or bust: Hooters looks to open new locations

Company scouted out East Harlem sites
March 22, 2017 01:15PM

Inside Hooters In New York City (Credit: Getty Images)

Hooters is looking to go up a few sizes in Manhattan.

The “breastaurant” chain and its fast-casual offshoot, Hoots, are searching for new locations in the borough, the New York Post reported. Hooters Management Corp. Chief Executive Neil Kiefer wants to open several Hoots shops and another Hooters location in Manhattan.

Hooters was founded in 1983, but the restaurant’s founders sold all of the locations in 2001, except the ones in Manhattan, Florida and Chicago. The first Hoots opened in Chicago in February. The spinoff has only six menu items, including the wings and special sauce. Hoots employs both male and female servers, and its logo is considerably less busty.

Harris Bulow of Eastern Consolidated TRData LogoTINY is representing Hooters as it scouts out potential locales. Kiefer said he’s looked in East Harlem, among other neighborhoods.

“There are plenty of families and children that come to the 33rd Street location,” Kiefer said. “The [waitress outfits] are pretty PG by today’s standards.” [NYP] — Kathryn Brenzel