Cowabunga dudes: New NYC apartment building dubbed “the Kewl”

Forge Realty's dope Kew Gardens rental launches leasing

TRD New York /
Mar.March 23, 2017 01:40 PM

Nothing says cool like a misspelled word.

Just ask the people behind the Kewl, a 38-unit apartment building in Kew Gardens. The name refers to the cool ocean views enjoyed by many Kew Garden residents, the Wall Street Journal reported. Kew plus cool equals Kewl. Get it?

Possibly the effort to appear “kewl” is a bit outdated.

The Oxford English Dictionary acknowledged “kewl” as a real word in 2011, noting that it cropped up in the popular vernacular in the 1990s. Used in a sentence, via the OED, the word can be applied thusly: “The citywide computer network where the kewl people hang out.”

The apartments, which sit atop a new hotel at 124-18 Queens Boulevard, start at $2,000 a month for a one-bedroom and $2,700 a month for a two-bedroom. Forge Realty is the developer, according to DNAinfo.

The hotel portion was initially supposed to be called the Queens Savoy Hotel and Residences, but opened as Hotel Louie in January. Louie was dropped when the Comfort Inn took over the hotel’s operations. The project has faced a series of delays since 2008. No word on whether executives are considering renaming it the “Hotel Phat.” [WSJ] — Kathryn Brenzel 


Related Articles

arrow_forward_ios
(iStock)

Manhattan co-op sales prices saw 11% drop in Q2

Manhattan co-op sales prices saw 11% drop in Q2
(iStock)

Manhattan vacancy hits new peak; Brooklyn stable

Manhattan vacancy hits new peak; Brooklyn stable
200 Water Street and 31 Prospect Park West (Google Maps)

Brooklyn’s luxury deal totals rise for 3rd straight week

Brooklyn’s luxury deal totals rise for 3rd straight week
Metro areas with less affordable housing drive high-income buyers to eye homes in lower-income neighborhoods at disproportionate rates (iStock)

TRD Insights: Gentrification happening fastest in least affordable cities

TRD Insights: Gentrification happening fastest in least affordable cities
Gov. Andrew Cuomo has given the go-ahead to reopen schools for in-person learning statewide (Getty; iStock)

School’s back on. Will the NYC resi market follow suit?

School’s back on. Will the NYC resi market follow suit?
New York’s real estate market is becoming two different stories: Manhattan, where deals are falling — and the suburbs, where demand is spiking. (iStock, Unsplash)

Manhattan is cold, the suburbs and Brooklyn are hot: Here’s what the resi market looked like in July

Manhattan is cold, the suburbs and Brooklyn are hot: Here’s what the resi market looked like in July
Clockwise from the top: Dov Hertz and Sunset Industrial Park at 75-81 20th Street in Brooklyn; 155 West 29th Street and 1640 Flatbush Avenue in Brooklyn (Credit: Google Maps; 1640 Flatbush via S9 Architecture)

Worst month of the year for big construction filings

Worst month of the year for big construction filings
82-10 Baxter Avenue and 3111 Heath Avenue (Google Maps)

Queens retail sale tops mid-market deals of the week

Queens retail sale tops mid-market deals of the week
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...