The Real Deal New York

Cowabunga dudes: New NYC apartment building dubbed “the Kewl”

Forge Realty's dope Kew Gardens rental launches leasing
March 23, 2017 01:40PM

Nothing says cool like a misspelled word.

Just ask the people behind the Kewl, a 38-unit apartment building in Kew Gardens. The name refers to the cool ocean views enjoyed by many Kew Garden residents, the Wall Street Journal reported. Kew plus cool equals Kewl. Get it?

Possibly the effort to appear “kewl” is a bit outdated.

The Oxford English Dictionary acknowledged “kewl” as a real word in 2011, noting that it cropped up in the popular vernacular in the 1990s. Used in a sentence, via the OED, the word can be applied thusly: “The citywide computer network where the kewl people hang out.”

The apartments, which sit atop a new hotel at 124-18 Queens Boulevard, start at $2,000 a month for a one-bedroom and $2,700 a month for a two-bedroom. Forge Realty is the developer, according to DNAinfo.

The hotel portion was initially supposed to be called the Queens Savoy Hotel and Residences, but opened as Hotel Louie in January. Louie was dropped when the Comfort Inn took over the hotel’s operations. The project has faced a series of delays since 2008. No word on whether executives are considering renaming it the “Hotel Phat.” [WSJ] — Kathryn Brenzel