Luciane Serifovic, a former top rental executive turned sales manager at Douglas Elliman, jumped to Town Residential to be director of international sales.
Serifovic was the executive director of rentals at Elliman from 2014 until 2016, when she was moved to a sales management position and replaced by Hal Gavzie. The switch was part of a larger shake-up which also saw Cliff Finn, Elliman’s executive vice president of development marketing, laid off from his full-time position.
Serifovic was most recently executive and sales manager for three of Elliman’s West Side offices, but left the company in March.
At Town, she will work to extend the company’s reach into the international luxury market by forming strategic alliances with other brokerage brands around the world, according to a spokesperson for Town. The company already has an alliance with with Fortune International Group in Florida, for instance.
A spokesperson for Elliman wasn’t immediately available for comment.
Prior to Elliman, Serifovic worked at Citi Habitats from 2007 through 2013 and where she ran the company’s top-producing office at 250 Park Avenue South.
Among its other recent hires, Town recently hired Michael Martin, digital marketing director for The Trump Organization, as director of digital strategy.