Luciane Serifovic joins Town to head up international sales

Former executive director of rentals at Elliman was recently reappointed to sales role

New York /
May.May 04, 2017 08:00 AM

Luciane Serifovic, a former top rental executive turned sales manager at Douglas Elliman, jumped to Town Residential to be director of international sales.

Serifovic was the executive director of rentals at Elliman from 2014 until 2016, when she was moved to a sales management position and replaced by Hal Gavzie. The switch was part of a larger shake-up which also saw Cliff Finn, Elliman’s executive vice president of development marketing, laid off from his full-time position.

Serifovic was most recently executive and sales manager for three of Elliman’s West Side offices, but left the company in March.

At Town, she will work to extend the company’s reach into the international luxury market by forming strategic alliances with other brokerage brands around the world, according to a spokesperson for Town. The company already has an alliance with Fortune International Group in Florida, for instance.

A spokesperson for Elliman wasn’t immediately available for comment.

Prior to Elliman, Serifovic worked at Citi Habitats from 2007 through 2013 and where she ran the company’s top-producing office at 250 Park Avenue South.

Among its other recent hires, Town recently hired Michael Martin, digital marketing director for The Trump Organization, as director of digital strategy.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Garret Lepaw and Corcoran's Pam Liebman (Photo via Jonathan Grassi/Corcoran)
Douglas Elliman exec returns to Corcoran after 7 years
Douglas Elliman exec returns to Corcoran after 7 years
Tenants are singing longer leases to lock in low rent. (Getty)
Tenants locking in longer leases as apartment rents rise
Tenants locking in longer leases as apartment rents rise
Smaller retailers are snapping up Manhattan’s empty storefronts for shorter, cheaper leases (iStock)
Small retailers slip into city’s empty storefronts on the cheap
Small retailers slip into city’s empty storefronts on the cheap
Corcoran CEO Pam Liebman, Douglas Elliman Executive Chairman Howard Lorber and Compass CEO Robert Reffkin. (Unsplash, Corcoran, Compass, Douglas Elliman)
Which resi brokerages grew and shrunk during the pandemic
Which resi brokerages grew and shrunk during the pandemic
Real estate at risk: Industry vulnerable to data breaches
Real estate at risk: Industry vulnerable to data breaches
Real estate at risk: Industry vulnerable to data breaches
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...