Jersey City Urby teams up with Airbnb

Rents at 762-unit tower start at $2,500 for studios

New York /
May.May 26, 2017 09:50 AM

Airbnb may be the scourge of New York City landlords — but one Jersey City developer is teaming up with the short-term rental company to lure renters to its 762-unit development.

At Jersey City Urby, a new glass-and-concrete tower at 200 Greene Street, tenants can rent out their apartments on Airbnb for up to 30 days a year, with the landlord getting a 5 percent to 15 percent cut, the Wall Street Journal reported.

David Barry of Ironstate Development TRData LogoTINY, which is developing the building with Roseland Residential Trust, a subsidiary of Mack-Cali Realty Corp., said the policy made sense since many young renters already use home-sharing sites — even if it’s a big departure from how landlords do things across the river. Renters have access to a heated pool and barbecue pits, cooking lessons, Feng Shui classes, and discussions led by Urby’s “scientist-in-residence.”

“Don’t do it — that was the standard in the industry,” Barry told the Journal.

At 713 feet, Urby is Jersey City’s tallest residential building, and it’s stocked with amenities like a coffee bar, heated pool and barbecue pits, cooking lessons and Feng Shui classes. Rents start at $2,500 for studios and $3,100 for one bedrooms.

Airbnb said the Jersey City Urby is the first New York-area developer to take part in its “Friendly Buildings Program,” which was set up last year to bring landlords and tenants together. The program covers 10,000 units out of Airbnb’s 600,000 listings. [WSJ]E.B. Solomont


Related Articles

arrow_forward_ios
Eric Gordon
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)
The Airbnb crackdown continues: City targets three more buildings
The Airbnb crackdown continues: City targets three more buildings
(Illustration by The Real Deal with Getty)
TRD Pro: Is homebuilding really down?
TRD Pro: Is homebuilding really down?
Airbnb's Brian Chesky and Mayor Eric Adams (Getty) 
New rules could help landlords avoid Airbnb fines
New rules could help landlords avoid Airbnb fines
2801 Riverton Road in Cinnaminson, NJ (Redfin, Getty)
Mansion listed for $25M sets South Jersey record
Mansion listed for $25M sets South Jersey record
The Blue Man group and Astor Place Theater (Getty, Google Maps)
New Yorkers increasingly living above where they work
New Yorkers increasingly living above where they work
Connecticut Governor Ned Lamont (Registered Citizen, Getty)
Half of Section 8 vouchers have gone unused in Connecticut
Half of Section 8 vouchers have gone unused in Connecticut
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...