Seeing green: Pantone creator lists UES pad for $40M

Herbert Lawrence has owned the 17-room co-op at 778 Park Ave. since 1994

New York /
Jun.June 05, 2017 01:30 PM

“Greenery” is Pantone Inc.’s 2017 color of the year, and its former CEO is hoping to see a lot of it at 778 Park Avenue.

Lawrence Herbert — the printing executive credited with creating a universal color system — listed his 17-room co-op at the building for $39.5 million.

The full-floor apartment has 12-foot ceilings, six bedrooms and five baths, according to the listing. Maintenance is nearly $26,000 a month. Brown Harris Stevens’ John Burger and Douglas Elliman’s Eric Friedberg are listing the property.

Turnover at the white-glove, Rosario Candela-designed co-op is quite low. Herbert has lived there since at least 1994, public records show.

The most recent sale at the 18-unit building was the 15th-floor spread that once belonged to the late broadcasting pioneer Roone Arledge. Viking Global Investor CIO Daniel Sundheim and his wife, Brett, paid $28.5 million for the pad in 2015. In 2011, the couple purchased a duplex that once belonged to the late socialite Brooke Astor. The sale price was $21 million, after a price chop from $46 million.


Related Articles

arrow_forward_ios
Smile! BDG nabs $125M refinancing at Harlem multifamily
Smile! BDG nabs $125M refinancing at Harlem multifamily
Smile! BDG nabs $125M refinancing at Harlem multifamily
Vector Group/Douglas Elliman's Howard Lorber (iStock, Getty Images, Vector Group Ltd., Douglas Elliman)
Howard Lorber’s $1.8M salary at Elliman offset by Vector pay cut
Howard Lorber’s $1.8M salary at Elliman offset by Vector pay cut
Fredrik Eklund with Tyler Whitman, Ryan Serhant, and Kirsten Jordan and Steve Gold (Getty, Bravo TV)
“The end of an era”: Fredrik Eklund quits Million Dollar Listing
“The end of an era”: Fredrik Eklund quits Million Dollar Listing
BHS CEO Bess Freedman and BHS agent Madison Sutton (BHS, iStock)
Brown Harris Stevens adding TikTok training to its arsenal
Brown Harris Stevens adding TikTok training to its arsenal
30 Front Street #30A and 72 Poplar Street (Streeteasy)
$8M Dumbo condo tops Brooklyn home contracts
$8M Dumbo condo tops Brooklyn home contracts
From left: Bruce Blakeman, Nassau County Executive, and Laura Curran, former Nassau County Executive (Getty Images, iStock/Photo Illustration by Steven Dilakian for The Real Deal)
Nassau County freezes assessments after home-price surge
Nassau County freezes assessments after home-price surge
160 West 12th Street and 200 Amsterdam Avenue (Corcoran, SJP Properties)
Village, UWS condos tie for Manhattan’s priciest signed contract
Village, UWS condos tie for Manhattan’s priciest signed contract
From left: Don Mullen, chief executive officer, Pretium Partners; Kelli Lawrence, chief executive officer, Onyx+East (Pretium Partners, Onyx+East, iStock)
Pretium to launch $600M JV for build-to-rent development
Pretium to launch $600M JV for build-to-rent development
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...