Four Seasons makes moves to compete with Airbnb’s entry into luxury market

Hotel chain launched new app and guest recognition program

TRD New York /
Jun.June 08, 2017 03:20 PM

From left: Airbnb’s founders Brian Chesky, Joe Gebbia & Nate Blecharczyk and Four Seasons CEO Allen Smith (Credit: Getty Images)

As Airbnb plunges headfirst into the luxury market, Four Seasons Hotels and Resorts is taking steps to maintain millennial interest.

The five-star hotel chain launched a mobile application with a chat function and plans to start a guest recognition program, Bloomberg reported. Four Seasons CEO Allen Smith said that the company must stay on top of emerging trends or risk losing relevance.

“I would be naive to say that we aren’t being mindful of the Airbnb effect,” Smith told Bloomberg. “It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.”

In February, Airbnb acquired Montreal-based Luxury Retreats, a high-end rentals manager in a deal valued at $300 million. The deal put Airbnb is direct competition with the Four Seasons’ own rental service. In March, Airbnb’s CEO hinted that the company may go public in 2018. [Bloomberg] — Kathryn Brenzel


Related Articles

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

Breather CEO Bryan Murphy (Credit: LinkedIn and iStock)

Breather bloodbath: Flex-office startup fires 17% of staff

Fritz Wolff (Credit: Katerra)

SoftBank-backed Katerra co-founder leaves company’s board

Stephen Levin, REBNY's Jim Whelan and Brad Lander (Credit: Getty Images)

The bill that won’t die: Will commercial rent control finally pass?

Masayoshi Son

Small Talk: Our foolproof plan to get SoftBank’s investments back on track

Softbank CEO Masayoshi Son (Credit: Getty Images)

SoftBank’s $3B payout to WeWork’s investors is delayed

arrow_forward_ios