Those who must not be nabe’d? Bill would ban brokers from renaming ‘hoods

Move comes amid community outcry over "SoHa" designation for southern Harlem

New York /
Jun.June 09, 2017 09:45 AM

Real estate agents want to introduce clients to hot neighborhoods such as SoHa, SoBro, GoCaGa and, of course, ProCo. But one politician says the practice of new-nabe naming is a big NoNo.

Fed up with the alphabet soup of new neighborhood nicknames, state Sen. Brian Benjamin of Harlem introduced a bill that would prevent New York City real estate agents from getting too creative with nontraditional neighborhood names. If passed, the bill would allow the city’s government to block new names, and brokers who don’t play by the rules might lose their licenses.

Benjamin said he was spurred into action because longtime Harlem residents are upset about the recent use of “SoHa” to describe southern parts of the neighborhood, which they said insults the history and culture.

“I have received so much angst and concern from long-time Harlem residents about this name change attempt, because of what it means for the history of Harlem and the culture of Harlem, and the fact that we don’t want to lose our name,” Benjamin told Politico.

Benjamin cited other neighborhoods he said are experiencing a similar fate, including the South Bronx (SoBro), Gowanus and Carroll Gardens (GoCaGa) and Prospect Heights-Crown Heights (ProCo). “There are other neighborhoods and other locations that are feeling this same angst,” Benjamin said.

The lawmaker isn’t the first to take on the renaming issue. In 2011, some Riverdale residents objected to an attempt to rename the enclave into NoMa. Many South Bronx residents also haven’t been happy about gentrification in their neighborhood, deriding attempts to rename the waterfront area the “Piano district,” as a nod to its piano manufacturing roots.  [Politico]E.B. Solomont


Related Articles

arrow_forward_ios
Slowdown in pending homes sales signals “turning point” for housing market
Slowdown in pending homes sales signals “turning point” for housing market
Slowdown in pending homes sales signals “turning point” for housing market
Realogy CEO Ryan Schneider (iStock)
Realogy CEO: remote work is here to stay, but home price growth is real
Realogy CEO: remote work is here to stay, but home price growth is real
Bad news for agents: Buyers warming to algorithms
Bad news for agents: Buyers warming to algorithms
Bad news for agents: Buyers warming to algorithms
Sciame Construction CEO Frank Sciame and the Gold Coast Mansion
Frank Sciame buys massive Gold Coast mansion. Now what?
Frank Sciame buys massive Gold Coast mansion. Now what?
Buyers from neighboring countries made up the biggest percentage of foreign sales. (iStock)
Here’s where foreign homebuyers came from and bought during pandemic
Here’s where foreign homebuyers came from and bought during pandemic
Nearly $10M settlement for “cooked” SF condo owners
Nearly $10M settlement for “cooked” SF condo owners
Nearly $10M settlement for “cooked” SF condo owners
From left: JP Morgan Chase CEO Jamie Dimon, Citigroup CEO Jane Fraser and Texas Capital Bank CEO Rob Holmes (iStock, LowneyJen/Wikimedia, World Economic Forum/Wikimedia, Texas Capital bank)
Rise in home prices frees banks to offload mortgage risk
Rise in home prices frees banks to offload mortgage risk
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...