Airbnb to launch listings website for mansions

$30B firm hopes to enter the luxury market

TRD New York /
Jun.June 29, 2017 06:20 PM

An NYC mansion and Airbnb’s Joe Gebbia, Nathan Blecharczyk and Brian Chesky (Credit: Getty Images)

Airbnb is planning to launch a luxury rental website for mansions and penthouses.

The new service doesn’t have a name yet, but the company’s managers refer to it as “Airbnb Lux,” Bloomberg reported.

Earlier this year Airbnb bought the Canadian high-end rental site Luxury Retreats for a rumored $200 million. The site’s 4,000 listings have not yet been incorporated into Airbnb.

The San Francisco-based tech giant, which investors valued at $30 billion, is planning to break up its products into different price segments much like hotel companies do. It already operates Airbnb Select, which offers more standardized services than most common listings.

Four Seasons announced this month that it is launching an app to better appeal to millennials and compete with Airbnb in the market for young rich people.

Earlier this year, Onefinestay, a high-end London-based rival to Airbnb that offers hotel services to hosts and travelers, expanded into the Hamptons.  [Bloomberg]Konrad Putzier 

Related Article

Clockwise from left: John D. Rockefeller, Izzy Englander, Steven Mnuchin, David Koch, Jacqueline Bouvier, and William Zeckendorf (Credit: Getty Images and StreetEasy)

For 15 years, David Koch lived at the world’s “richest building”

Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

565 Broome Street (Credit: iStock and 565 Broome Street)

Only in Manhattan? Luxury condo owner files “class action” because unit doesn’t have a wine cooler

From left: 220 Park Avenue South, 15 Central Park West, 520 Park Avenue, 35 Hudson Yards, Sting, Juan Beckmann Vidal, Daniel Och, Bob Diamond, and Stephen Ross (Credit: Getty Images, Wikipedia, StreeEasy, and Google Maps)

Serial buyers trade “old” condos for new on Billionaires’ Row

Fears about privacy and Big Brother-like tactics in real estate are taking hold

Former Bear Stearns CEO Jimmy Cayne and 510 Park Avenue (Credit: Getty Images and Google Maps)

Ex-Bear Stearns CEO James Cayne demands co-op records after board rejects 3 buyers

Kelly Killoren Bensimon went from modeling to “The Real Housewives.” Now she’s taking a crack at real estate.