More national food brands are opening stores in NYC

Firms like Kellogg, Pure Leaf want to market goods straight to consumers

TRD New York /
Jul.July 12, 2017 08:45 AM

The Kellogg’s Cafe (Credit: Kellogg’s NYC)

Call it factory to table. A growing number of food and drink producers are opening stores in Manhattan to bypass grocery stores and market their good directly to consumers.

Tea maker Pure Leaf, for example, opened a cafe in Soho in June. The Wall Street Journal reported that the idea behind the 3,000-square-foot space is to advertise the product — not so much to generate sales.

“In terms of return on investment, that’s not how we’re measuring it,” Pure Leaf marketing director Laraine Miller told the Journal.

Meanwhile cereal maker Kellogg runs a cafe in Times Square where customers can sample the firm’s products. Yogurt company Chobani also operates two stores, one in Soho and one in Tribeca.

Some of the shops run by national brands are pop-ups, which is becoming a growing industry in the city. [WSJ]Konrad Putzier


Related Articles

arrow_forward_ios
Clockwise from top left: 312 West 34th Street, 61 North 9th Street, 639 Classon Avenue, and One Fulton Square (Credit: Google Maps)

These were the top 10 NYC retail leases in July

When it comes to retail, “real estate in New York is fundamentally broken”

An example of roll-off waste management (Credit: YouTube, iStock)

Big building owners prevent city from dumping container-pickup in trash-collection reform

“I can talk about erections all day”: NAR tech consultant’s bizarre fireside chat

Retail ruh-roh: Mall REITs take hit following Forever 21 bankruptcy

For mall owners like Simon, Brookfield and Vornado, Forever 21 bankruptcy signals more trouble ahead

Council member Vanessa Gibson (Credit: New York City Council)

Commercial landlords face new fines as City Council passes anti-harassment bill

As House begins impeachment inquiry, here’s what we know about Trump’s Ukraine-real estate ties

arrow_forward_ios