Real estate is known to be a lucrative game, but readers of The Real Deal are a particularly well-heeled bunch. According to a new analysis by Quantcast of the top 500 “quantified” websites in the U.S., therealdeal.com ranked #1 in terms of having the wealthiest audience.
According to Quantcast, one of the world’s most authoritative sources on online audience measurement, 27.2 percent of our readers have a household income of more than $150,000. That puts TRD ahead of sites such as CNBC, Crunchbase, Nasdaq, MarketWatch, and hundreds of others. For the rankings, Quantcast looked at the top 500 websites in the U.S. that use Quantcast Measure, based on monthly pageviews.
TRD also made the top 25 on Quantcast’s list of websites with the most educated audience. Just under 80 percent of our readers have at least an undergraduate degree. [Quantcast] — TRD
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