WATCH: Lauren Muss on the virtues of being “the third broker”

Douglas Elliman's No. 1 broker shares her thoughts on the market

TRD New York /
Aug.August 08, 2017 05:15 PM

“A lot of brokers take listings just to have a listing, when the pricing doesn’t make sense,” said Lauren Muss.

The Douglas Elliman agent regularly ranks among the top-performing brokers in the city (her closed new development deals last year totaled $320 million).

Reporter E.B. Solomont spoke with Muss about when it makes sense to turn a project down and how to deal with sellers who may be a little too optimistic with their pricing.

“I always say: you want to be the first son, the second wife and the third broker,” said Muss.

To watch Muss talk about timing the market and pricing, watch the video above.

Produced by Alistair Gardiner and Kerry Barger. Interview conducted by E.B. Solomont.

For more videos, visit The Real Deal’s YouTube page.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)

Douglas Elliman is coming to Texas

Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
(iStock)

Manhattan apartment vacancy smashes 5% barrier

Manhattan apartment vacancy smashes 5% barrier
(iStock)

Suburban housing market surged in August while Manhattan trailed

Suburban housing market surged in August while Manhattan trailed
Douglas Elliman chairman Howard Lorber (Lorber by Chip Somodevilla/Getty Images; iStock)

Douglas Elliman’s New York revenues fall by half

Douglas Elliman’s New York revenues fall by half
In the Hamptons, the median sales price hit $1,080,000, up 9 percent over the first quarter (iStock)

Home prices set new records as inventory falls across Long Island

Home prices set new records as inventory falls across Long Island
David Simon and 625 Park Avenue (Getty, Google Maps)

Mall magnate David Simon lists Park Ave pad for $33M

Mall magnate David Simon lists Park Ave pad for $33M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...