Facebook debuts advertising service for brokers that competes with Zillow

August 11, 2017 01:25PM

This week Facebook debuted an advertising product geared towards residential real estate brokers, in what some experts interpret as a move to seize the turf of online listings portal Zillow. Even though Facebook and Zillow recently partnered to put Zillow ads on Facebook, the social media network also launched “Dynamic Ads for Real Estate,” which allows brokers to advertise to customers who have perused listings on their sites, GeekWire reported. [GeekWire]