Take that, Airbnb! Ian Schrager’s Public Hotel hopes to push back against home-sharing

Hotel features five bars, tablets instead of a front desk

Sep.September 15, 2017 10:30 AM

Public Hotel and Ian Schrager

Ian Schrager is fighting back against Airbnb with a tech-fueled hotel.

Public Hotels replace the front desk with self-serve tablets where guests can check in and create their own room keys, the Wall Street Journal reported. The Lower East Side hotel features five bars and a restaurant, axing traditional room service. Calls from hotel rooms are re-routed to a call center in Las Vegas, and guests can ask a chatbot questions through Facebook (though, the Journal notes, this system still has a few defects to work out).

Schrager said the hotel industry needs to up its game if it hopes to adequately compete with Airbnb.

“Airbnb is a mortal threat to the U.S. hotel industry,” Schrager told the Journal. “The only way you can compete with a strong idea is by having another strong idea.”

Last year, a Morgan Stanley study found that 49 percent of Airbnb users had opted for the home-sharing service over a traditional hotel stay in the part year. The study also found that 25 percent of those who traveler for leisure and 23 percent of business travelers will have used Airbnb by the end of 2017.

Schrager plans to open more than five Public hotels in the next few years, including another in Manhattan, one in Brooklyn, one in Miami and one in Las Vegas. [WSJ] — Kathryn Brenzel 

Related Articles

Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

From top: the Mondrian Oriental, Soho House and Colony Club (Credit: Google Maps, iStock)

A stunning 7,300 Covid-related layoffs in two days reported to state

The Javits Center and 461 West 34th Street, with Marx Development Group’s David Marx (Credit: Javits Centerby Pablo Monsalve / VIEWpress via Getty Images; Google Maps)

As hotels across NYC shutter, David Marx’s fills rooms

Judge Janet DiFiore and Judge Rowan Wilson (Credit: iStock, New York State Courts)

High court decision has tenants stewing, landlords oohing

Brian Chesky (Credit: Richard Bord/Getty Images)

Airbnb announces relief package. Some hosts say it’s not enough

Sharif El-Gamal (Photo by Desiree Navarro/WireImage)

WATCH: Developer Sharif El-Gamal has Covid-19. But he’s one of the lucky ones