First look: Apple’s new glass box at the
GM Building

The store will reopen in late 2018

TRD New York TRD WEEKEND EDITION /
Sep.September 17, 2017 09:03 AM

Amid the launch of the iPhone X last week, Apple made another announcement about its Fifth Avenue store’s glass box, which disappeared this spring.

Apple’s head of retail Angela Ahrendts told the crowd gathered that the glass box is coming back — new and improved — by late 2018, according to Business Insider. She presented a new rendering of what the box will look like when it reopens:

Apple’s new glass cube. (Apple/Business Insider)

For comparison, here’s how it looked before:

The glass box at Apple’s 5th Avenue store before it disappeared this spring. (Marcus Quigmire/Wikimedia Commons)

As The Real Deal reported, Apple temporarily closed its 5th Avenue storefront to expand its offices by 45,000 square feet.

[Business Insider]


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