WATCH: How REBNY’s RLS became the “mother of all initiatives”

John Banks says trade organization had to shift gears from politics to tech

New York /
Oct.October 13, 2017 10:00 AM

The Real Estate Board of New York’s residential listings service (RLS) was in the cards for years — but it wasn’t until StreetEasy’s push to monetize listings that the trade organization really hit the accelerator on the highly-anticipated syndicated feed.

“We were planning a 2017 year rollout,” REBNY president John Banks told The Real Deal’s Hiten Samtani during a recent interview. “Because of Zillow and StreetEasy, we made a greater effort to get it done sooner rather than later.”

Outrage and subsequent boycotts of the listings platform forced the board to shift gears from trade organization to tech company.

“REBNY has not been traditionally a tech-savvy organization,” Banks said. “But reality has dictated we’ve become one, and we’ve become much more aggressive in how we approach our technology than we have been in the past.”

To see Banks talk more about the RLS and the StreetEasy fallout, watch the video above. See the full interview here.

Produced by Jhila Farzaneh and Kerry Barger. Interview conducted by Hiten Samtani


Related Articles

arrow_forward_ios
John Banks
High expectations: A look at John Banks’ 4 years at REBNY
High expectations: A look at John Banks’ 4 years at REBNY
John Banks
John Banks to step down as REBNY president
John Banks to step down as REBNY president
REBNY Awards
Newmark Knight Frank wins REBNY retail award for Alamo Drafthouse deal in FiDi
Newmark Knight Frank wins REBNY retail award for Alamo Drafthouse deal in FiDi
The Colorado Fire burns down toward the Bixby Bridge in Big Sur, California, early Saturday morning. (Photo by Karl Mondon/MediaNews Group/The Mercury News via Getty Images)
Wildfire near Big Sur sends hundreds fleeing
Wildfire near Big Sur sends hundreds fleeing
New York Ranger Jacob Trouba (Getty)
Rangers’ star Jacob Trouba nets Tribeca condo for $6.7M
Rangers’ star Jacob Trouba nets Tribeca condo for $6.7M
Chrissy Teigen and John Legend with 374 Broome Street (Credit: Karwai Tang/Getty Images; Google Maps)
John Legend and Chrissy Teigen selling penthouse apartments in Nolita
John Legend and Chrissy Teigen selling penthouse apartments in Nolita
Michael Fulfree and Bianca D’Alessio of Nest Seekers International (Nest Seekers)
They can sell the Hamptons. But can they sell “Selling the Hamptons”?
They can sell the Hamptons. But can they sell “Selling the Hamptons”?
From left: Ryan Johnson and Jeff Berens, co-founders of Culdesac, in front of a rendering of Culdesac Tempe (Culdesac, iStock)
Startup that wants to build car-free cities raises $30M Series A
Startup that wants to build car-free cities raises $30M Series A
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...