Trying to sell Brooklyn properties? Stop construction and throw a party

How effective the event was remains to be seen
October 22, 2017 02:11PM


In attempt to sell six new townhouses in Cobble Hill, Fortis Property Group decided to throw a party and invite potential buyers.

Interior Marketing Group styled an unfinished unit, bringing in new furniture for the occasion, while Fortis stopped construction, according to the New York Times.

Though the party didn’t result in any sales — the units are going for between $6 to $7 million — it did set a new standard for Brooklyn in the minds of some attendees.

“There were a bunch of wide eyes,” said CORE associate broker Paul Johansen to the Times. Johansen attended the party and said it was a new marketing approach for a Brooklyn property.

[NYT] — E.K. Hudson